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Best Practices for Image Optimization
Pavlo Kyryliuk edited this page Mar 10, 2025
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2 revisions
Optimizing images is crucial for website performance and SEO. This guide covers the best techniques for reducing file sizes while maintaining high image quality.
- Use WebP instead of JPEG and PNG for better compression and smaller file sizes.
- JPEG – good for high-quality photos but larger in size.
- PNG – best for images with transparency but has larger files.
🔹 Learn more: What is WebP and Why Use It?
Using the right compression method can reduce file sizes significantly:
- Lossless compression – reduces file size while keeping all data (PNG, WebP).
- Lossy compression – reduces size even more but removes some details (JPEG, WebP).
🚀 Optimize images instantly using TypeIMG
- Avoid uploading images larger than needed.
- Use CSS or HTML to set proper dimensions.
- Resize images before uploading to reduce unnecessary data.
- Use lazy loading (
loading="lazy"
) for images below the fold. - Set
fetchpriority="high"
for above-the-fold images to load faster. - Serve images in next-gen formats (WebP, AVIF).
- Use a CDN (Content Delivery Network) to serve images faster.
📌 Google prioritizes fast-loading pages – image optimization is a key ranking factor.
For websites handling multiple images, using an automated tool is essential.
🔹 TypeIMG supports batch optimization of up to 50 images at once.