diff --git a/CHANGELOG.md b/CHANGELOG.md
index 3afde0a54..9116bfc0d 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,10 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ## [Unreleased]
 
+## [v2.26.1] - 2025-05-22
+
+* Revert changes to `BakeIframes`
+
 ## [v2.26.0] - 2025-05-20
 
 * Add `suppress_solution_title` to `bake_numbered_exercise`
diff --git a/lib/kitchen/directions/bake_iframes/v1.rb b/lib/kitchen/directions/bake_iframes/v1.rb
index 26916165c..d24b92b08 100644
--- a/lib/kitchen/directions/bake_iframes/v1.rb
+++ b/lib/kitchen/directions/bake_iframes/v1.rb
@@ -10,8 +10,13 @@ def bake(book:)
       iframes.each do |iframe|
         next if iframe.has_class?('os-is-iframe') # don't double-bake
 
-        iframe_link = '/404-this-link-should-be-replaced'
-
+        iframe_link = \
+          begin
+            iframe.rex_link
+          rescue StandardError
+            warn "Unable to find rex link for iframe #{iframe}"
+            iframe[:src]
+          end
         iframe.wrap('<div class="os-has-iframe" data-type="switch">')
         iframe.add_class('os-is-iframe')
 
@@ -20,7 +25,7 @@ def bake(book:)
 
         iframe.prepend(child:
           <<~HTML
-            <a class="os-is-link" data-needs-rex-link="true" href="#{iframe_link}" target="_blank" rel="noopener nofollow">#{I18n.t(:iframe_link_text)}</a>
+            <a class="os-is-link" href="#{iframe_link}" target="_blank" rel="noopener nofollow">#{I18n.t(:iframe_link_text)}</a>
           HTML
         )
 
diff --git a/lib/kitchen/element_base.rb b/lib/kitchen/element_base.rb
index d114ba4fd..b3e7e4d0d 100644
--- a/lib/kitchen/element_base.rb
+++ b/lib/kitchen/element_base.rb
@@ -967,6 +967,39 @@ def as_enumerator
       enumerator_class.new(search_query: search_query_that_found_me) { |block| block.yield(self) }
     end
 
+    def rex_link
+      self[:'data-is-for-rex-linking'] = 'true'
+
+      element_with_ancestors = document.book.chapters.search_with(
+        Kitchen::PageElementEnumerator, Kitchen::CompositePageElementEnumerator
+      ).search('[data-is-for-rex-linking="true"]').first
+
+      remove_attribute('data-is-for-rex-linking')
+
+      unless element_with_ancestors
+        raise("Cannot create rex link to element #{self} - needs ancestors of both types chapter & page/composite_page" \
+              "#{say_source_or_nil}"
+        )
+      end
+
+      book_slug = document.slug
+      chapter_count = element_with_ancestors.ancestor(:chapter).count_in(:book)
+      page_string = ''
+      page_title = ''
+      page = element_with_ancestors.ancestor(:page) if element_with_ancestors.has_ancestor?(:page)
+      if page&.is_introduction?
+        page_title = page.first('[data-type="document-title"]').text.slugify
+      elsif page
+        page_string = "#{page.count_in(:chapter) - 1}-"
+        page_title = page.title_text.slugify
+      else
+        page = element_with_ancestors.ancestor(:composite_page)
+        page_title = page.title.text.slugify
+      end
+
+      "https://openstax.org/books/#{book_slug}/pages/#{chapter_count}-#{page_string}#{page_title}"
+    end
+
     def add_platform_media(format)
       valid_formats = %w[screen print screenreader]
       raise "Media format invalid; valid formats are #{valid_formats}" unless valid_formats.include?(format)
diff --git a/lib/kitchen/patches/string.rb b/lib/kitchen/patches/string.rb
index b95277228..a08a878e8 100644
--- a/lib/kitchen/patches/string.rb
+++ b/lib/kitchen/patches/string.rb
@@ -10,4 +10,18 @@ class String
   def uncapitalize
     sub(/^[A-Z]/, &:downcase)
   end
+
+  # Transform self to kebab case, returning a new string
+  # Example: "Star Wars: The Empire Strikes Back" -> "star-wars-the-empire-strikes-back"
+  #
+  # @return [String]
+  #
+  def slugify
+    I18n.transliterate(
+      strip.downcase
+        .gsub(/'/, '')
+        .gsub(/®/, ' r')
+        .gsub(/\u2014+/, '-')
+    ).gsub(/[^(\w\s)-]/, '').gsub(/[\s-]+/, '-')
+  end
 end
diff --git a/spec/kitchen_spec/directions/bake_iframes/v1_spec.rb b/spec/kitchen_spec/directions/bake_iframes/v1_spec.rb
index 0ff49545c..511a3d36c 100644
--- a/spec/kitchen_spec/directions/bake_iframes/v1_spec.rb
+++ b/spec/kitchen_spec/directions/bake_iframes/v1_spec.rb
@@ -63,4 +63,48 @@
     described_class.new.bake(book: book_with_baked_iframes)
     expect(book_with_baked_iframes).to match_normalized_html(book_with_baked_iframes_snapshot)
   end
+
+  context 'with exceptions' do
+    let(:book_with_iframe_no_slug) do
+      book_containing(html:
+        <<~HTML
+          <div data-type="chapter">
+            <div data-type="page" class="introduction"></div>
+            <div data-type="page" id="page_1234">
+              <h1 data-type="document-title">The Document: Title!</h1>
+              <div data-alt="atoms_isotopes" data-type="media" id="1234">
+                <iframe height="371.4" src="https://openstax.org/l/atoms_isotopes" width="660"><!-- no-selfclose -->
+                  </iframe>
+              </div>
+            </div>
+          </div>
+        HTML
+      )
+    end
+
+    let(:book_with_iframe_no_id_on_media) do
+      book_containing(html:
+        <<~HTML
+          <span data-type="slug" data-value="the-book-slug">
+          <div data-type="chapter">
+            <div data-type="page" class="introduction"></div>
+            <div data-type="page" id="page_1234">
+              <h1 data-type="document-title">The Document: Title!</h1>
+              <div data-alt="atoms_isotopes" data-type="media">
+                <iframe height="371.4" src="https://openstax.org/l/atoms_isotopes" width="660"><!-- no-selfclose -->
+                  </iframe>
+              </div>
+            </div>
+          </div>
+        HTML
+      )
+    end
+
+    it 'warns when rex link can\'t be made - no slug' do
+      expect(Warning).to receive(:warn).with(
+        /Unable to find rex link for iframe <iframe/, { category: nil }
+      )
+      described_class.new.bake(book: book_with_iframe_no_slug)
+    end
+  end
 end
diff --git a/spec/kitchen_spec/element_base_spec.rb b/spec/kitchen_spec/element_base_spec.rb
index d091e2db7..e5a938d19 100644
--- a/spec/kitchen_spec/element_base_spec.rb
+++ b/spec/kitchen_spec/element_base_spec.rb
@@ -755,6 +755,91 @@
     end
   end
 
+  describe '#rex_link' do
+    let(:book_rex_linkable) do
+      book_containing(html:
+        <<~HTML
+          <div data-type="metadata" style="display: none;">
+            <h1 data-type="document-title" itemprop="name">Title Of The Book</h1>
+            <span data-type="slug" data-value="test-book-slug"></span>
+          </div>
+          <div data-type="page" id="not-in-chapter"></div>
+          <div data-type="chapter">
+            <div data-type="page" class="introduction">
+              <div data-type="metadata" style="display: none;">
+                <h1 data-type="document-title" itemprop="name">Introduction: Fre Sha Vocado</h1>
+              </div>
+              <div class="intro-text">
+                <h2 data-type="document-title">
+                  <span data-type="" itemprop="" class="os-text">Introduction</span>
+                </h2>
+              </div>
+              <div id="element1"></div>
+            </div>
+            <div data-type="page">
+              <div data-type="metadata" style="display: none;">
+                <h1 data-type="document-title" itemprop="name">Test Page: It's, An, Avocado</h1>
+              </div>
+              <h2 data-type="document-title">
+                <span class="os-number">1.1</span>
+                <span class="os-divider"> </span>
+                <span data-type="" itemprop="" class="os-text">Test Page: It's, An, Avocado</span>
+              </h2>
+              <div id="element2"></div>
+            </div>
+            <div data-type="page">
+              <div data-type="metadata" style="display: none;">
+                <h1 data-type="document-title" itemprop="name">I have hyphen — and latin letter ć</h1>
+              </div>
+              <h2 data-type="document-title">
+                <span class="os-number">1.2</span>
+                <span class="os-divider"> </span>
+                <span data-type="" itemprop="" class="os-text">I have hyphen — and latin letter ć</span>
+              </h2>
+              <div id="element4"></div>
+            </div>
+          </div>
+          <div data-type="chapter">
+            <div class="os-eoc os-summary-container" data-type="composite-page" data-uuid-key=".summary" id="composite-page-1">
+              <h2 data-type="document-title">
+                <span class="os-text">Summary Or Something</span>
+              </h2>
+              <div data-type="metadata" style="display: none;">
+                <h1 data-type="document-title" itemprop="name">Summary</h1>
+                <span data-type="slug" data-value="introduction-political-science"></span>
+              </div>
+              <div id="element3"></div>
+          </div>
+        HTML
+      )
+    end
+
+    it 'returns rex link for element in section page' do
+      expect(book_rex_linkable.first('div#element2').rex_link).to \
+        eq('https://openstax.org/books/test-book-slug/pages/1-1-test-page-its-an-avocado')
+    end
+
+    it 'returns rex link for element in intro page' do
+      expect(book_rex_linkable.first('div#element1').rex_link).to \
+        eq('https://openstax.org/books/test-book-slug/pages/1-introduction-fre-sha-vocado')
+    end
+
+    it 'returns rex link for element in composite page' do
+      expect(book_rex_linkable.first('div#element3').rex_link).to \
+        eq('https://openstax.org/books/test-book-slug/pages/2-summary-or-something')
+    end
+
+    it 'returns rex link for element with hyphen and latin letter' do
+      expect(book_rex_linkable.first('div#element4').rex_link).to \
+        eq('https://openstax.org/books/test-book-slug/pages/1-2-i-have-hyphen-and-latin-letter-c')
+    end
+
+    it 'raises error when ancestors can\'t be found' do
+      expect { book_rex_linkable.pages('$#not-in-chapter').first.rex_link }.to \
+        raise_error(/Cannot create rex link to element[^>]+id="not-in-chapter"/)
+    end
+  end
+
   describe '#add_platform_media' do
     let(:no_media) do
       book_containing(html:
diff --git a/spec/recipes_spec/books/algebra-1/expected_output.xhtml b/spec/recipes_spec/books/algebra-1/expected_output.xhtml
index 01323833c..46720a402 100644
--- a/spec/recipes_spec/books/algebra-1/expected_output.xhtml
+++ b/spec/recipes_spec/books/algebra-1/expected_output.xhtml
@@ -2190,7 +2190,7 @@
             <p id="auto_3026569c-9bdf-4f7d-bb3e-d3e3bd178a9a_para-00001" data-sm="./modules/m00033/index.cnxml:11:7">Do you know what a budget is? Have you ever used one? Watch the video to learn a bit about how City Manager Arthur Noriega uses linear equations to manage the budget for the city of Miami.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00033/index.cnxml:12:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/3-0-unit-1-overview" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/558d36dd60c3f2ed659d94e9e2c2b317581af012" data-sm="./modules/m00033/index.cnxml:13:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -3121,7 +3121,7 @@
             an equation with parentheses.</p>
               <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00036/index.cnxml:616:11">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/3-2-solve-linear-equations-mini-lesson-review" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.youtube-nocookie.com/embed/PL9UYj2awDc;&amp;rel=0" data-sm="./modules/m00036/index.cnxml:617:13" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -3134,7 +3134,7 @@
             coefficients and variables on both sides.</p>
               <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00036/index.cnxml:624:11">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/3-2-solve-linear-equations-mini-lesson-review" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.youtube-nocookie.com/embed/f15zA0PhSek;&amp;rel=0" data-sm="./modules/m00036/index.cnxml:625:13" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -3684,7 +3684,7 @@
           solution, or infinite solutions.</p>
               <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00038/index.cnxml:646:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/3-3-classify-equations-mini-lesson-review" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.youtube-nocookie.com/embed/qsL_5Y8uWPU;&amp;rel=0" data-sm="./modules/m00038/index.cnxml:647:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -3850,7 +3850,7 @@
           points and to identify the coordinates of a point plotted on a coordinate plane.</p>
               <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00040/index.cnxml:602:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/3-4-find-coordinates-mini-lesson-review" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.youtube-nocookie.com/embed/VhNkWdLGpmA;&amp;rel=0" data-sm="./modules/m00040/index.cnxml:603:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -4846,7 +4846,7 @@
             <p id="auto_0742ed1d-3e54-43c0-b844-bfb0cc0fea42_para-00024" data-sm="./modules/m00055/index.cnxml:70:7">Watch the following video to learn more about constraints.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00055/index.cnxml:71:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/4-3-113-understanding-constraints" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/c40ee608debba1a775862e255a434fa76895e971" data-sm="./modules/m00055/index.cnxml:72:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -6472,7 +6472,7 @@
             <p id="auto_d2548bdf-9a30-4ee8-91aa-f96cfa793d82_para-00001" data-sm="./modules/m00070/index.cnxml:11:7">You will be asked to evaluate the percentage of a number mentally. Sometimes, a visual is helpful to do this. If needed, use the GeoGebra activity to help you determine the requested values. Then, look for a pattern that can be used to describe how to find the percentage of any number.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00070/index.cnxml:13:9">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/5-1-121-finding-the-percent-of-200" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://www.geogebra.org/material/iframe/id/XSFd8GkK/width/1035/height/468/border/888888/sfsb/true/smb/false/stb/false/stbh/false/ai/false/asb/false/sri/false/rc/false/ld/false/sdz/false/ctl/false" data-sm="./modules/m00070/index.cnxml:14:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -7200,7 +7200,7 @@
             <p id="auto_498fd4aa-11ab-465c-ab42-1b34cd8f665c_para-00047" data-sm="./modules/m00074/index.cnxml:164:9">Watch the following video to learn more about how to write an equation to represent a real-world problem.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00074/index.cnxml:165:9">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/5-3-123-writing-equations-to-represent-relationships" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/de016c385bf8f86f2d1466cad8f4028db53393a4" data-sm="./modules/m00074/index.cnxml:166:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -10156,7 +10156,7 @@
             <p id="auto_b5bb6f20-63df-4752-89de-05dea9820576_para-00039" data-sm="./modules/m00092/index.cnxml:236:7">Watch the following video to learn more about describing relationships using words and equations, specifically looking at the base and height of different rectangles.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00092/index.cnxml:237:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/6-2-132-describing-relationships-using-words-and-equations" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/276c6cf1727f5e15b76b1fca0cbc750aaabc168d" data-sm="./modules/m00092/index.cnxml:238:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -12191,7 +12191,7 @@
             <p id="auto_139ec6f1-22a3-4f3c-8aff-40dd1def629d_para-00018" data-sm="./modules/m00113/index.cnxml:76:7">Watch the following video to learn more about how to determine a solution to this particular equation:&#xA0;<span class="os-math-in-para"><m:math display="inline"><m:semantics><m:mrow><m:mrow data-sm="./modules/m00113/index.cnxml:76:157"><m:mn data-sm="./modules/m00113/index.cnxml:76:165">4</m:mn><m:mi data-sm="./modules/m00113/index.cnxml:76:179">p</m:mi><m:mo data-sm="./modules/m00113/index.cnxml:76:193">+</m:mo><m:mn data-sm="./modules/m00113/index.cnxml:76:207">9</m:mn><m:mi data-sm="./modules/m00113/index.cnxml:76:221">f</m:mi><m:mo data-sm="./modules/m00113/index.cnxml:76:235">=</m:mo><m:mn data-sm="./modules/m00113/index.cnxml:76:249">60</m:mn></m:mrow></m:mrow><m:annotation-xml encoding="MathML-Content"><m:mrow data-sm="./modules/m00113/index.cnxml:76:157"><m:mn data-sm="./modules/m00113/index.cnxml:76:165">4</m:mn><m:mi data-sm="./modules/m00113/index.cnxml:76:179">p</m:mi><m:mo data-sm="./modules/m00113/index.cnxml:76:193">+</m:mo><m:mn data-sm="./modules/m00113/index.cnxml:76:207">9</m:mn><m:mi data-sm="./modules/m00113/index.cnxml:76:221">f</m:mi><m:mo data-sm="./modules/m00113/index.cnxml:76:235">=</m:mo><m:mn data-sm="./modules/m00113/index.cnxml:76:249">60</m:mn></m:mrow></m:annotation-xml></m:semantics></m:math></span>.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00113/index.cnxml:77:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/7-3-143-finding-the-solution-to-an-equation-in-two-variables" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/ce9b7554a5f6c2231ff7bae0a6c1e09f8ad55e39" data-sm="./modules/m00113/index.cnxml:78:9" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -14329,7 +14329,7 @@
             <p id="auto_40283ffc-ea80-4fd6-97a2-4ae4f3d107de_para-00019" data-sm="./modules/m00132/index.cnxml:79:7">Watch the following video to further explore the above scenario.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00132/index.cnxml:80:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/8-3-153-examining-an-equation-in-two-variables-and-its-graph-part-1" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/a8f9efa6b344ccb6783e457a5769429b5d2ee9d6" data-sm="./modules/m00132/index.cnxml:81:9" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -14480,7 +14480,7 @@
 <!--Q4-->
             <div data-type="media" data-alt="" data-sm="./modules/m00135/index.cnxml:46:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/8-4-154-writing-graphing-and-solving-a-linear-equation" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00135/index.cnxml:47:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -14585,7 +14585,7 @@
       interaction-->
               <div data-type="media" data-alt="" data-sm="./modules/m00135/index.cnxml:148:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/8-4-154-writing-graphing-and-solving-a-linear-equation" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00135/index.cnxml:149:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -14965,7 +14965,7 @@
                   <p id="auto_b266d4a2-d2ce-40c7-ac94-129ed069647d_para-00063" data-sm="./modules/m00135/index.cnxml:258:9">Use Desmos or a graphing calculator to create a graph for <span class="os-math-in-para"><m:math display="inline"><m:semantics><m:mrow><m:mrow data-sm="./modules/m00135/index.cnxml:258:114"><m:mn data-sm="./modules/m00135/index.cnxml:258:122">40</m:mn><m:mi data-sm="./modules/m00135/index.cnxml:258:137">x</m:mi><m:mo data-sm="./modules/m00135/index.cnxml:258:151">+</m:mo><m:mn data-sm="./modules/m00135/index.cnxml:258:165">20</m:mn><m:mi data-sm="./modules/m00135/index.cnxml:258:180">y</m:mi><m:mo data-sm="./modules/m00135/index.cnxml:258:194">=</m:mo><m:mn data-sm="./modules/m00135/index.cnxml:258:208">180</m:mn></m:mrow></m:mrow><m:annotation-xml encoding="MathML-Content"><m:mrow data-sm="./modules/m00135/index.cnxml:258:114"><m:mn data-sm="./modules/m00135/index.cnxml:258:122">40</m:mn><m:mi data-sm="./modules/m00135/index.cnxml:258:137">x</m:mi><m:mo data-sm="./modules/m00135/index.cnxml:258:151">+</m:mo><m:mn data-sm="./modules/m00135/index.cnxml:258:165">20</m:mn><m:mi data-sm="./modules/m00135/index.cnxml:258:180">y</m:mi><m:mo data-sm="./modules/m00135/index.cnxml:258:194">=</m:mo><m:mn data-sm="./modules/m00135/index.cnxml:258:208">180</m:mn></m:mrow></m:annotation-xml></m:semantics></m:math></span>.</p>
                   <div data-type="media" data-alt="" data-sm="./modules/m00135/index.cnxml:259:8">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                      <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/8-4-154-writing-graphing-and-solving-a-linear-equation" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                       <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00135/index.cnxml:260:13" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -16687,7 +16687,7 @@
             <p id="auto_93418012-ce14-4f37-9d9c-55a2b8ef6b59_para-00075" data-sm="./modules/m00154/index.cnxml:277:7">Watch the following video to learn more about why these are equivalent equations.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00154/index.cnxml:278:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/9-3-163-exploring-related-equations" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/337b23511ca7ac0eb4d32eba29110835c40350e5" data-sm="./modules/m00154/index.cnxml:279:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -19572,7 +19572,7 @@
               <p id="auto_fbe66b1c-8d96-4528-b3fa-5d1786b49482_para-00064" data-sm="./modules/m00169/index.cnxml:164:9">Watch the following video to learn more about acceptable moves.</p>
               <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00169/index.cnxml:165:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/10-2-172-explaining-acceptable-moves-to-solve-an-equation" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/84fd718f1e7fa4c23f38cb1f2a45b7a21744d55f" data-sm="./modules/m00169/index.cnxml:166:11" class="os-is-iframe" data-media="screen">
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                   </iframe>
@@ -23105,7 +23105,7 @@
 <!--Q2-->
               <div data-type="media" data-alt="." data-sm="./modules/m00187/index.cnxml:155:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/11-2-182-identifying-the-most-useful-form-of-an-equation" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00187/index.cnxml:156:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -23604,7 +23604,7 @@
             <p id="auto_793b8667-e78a-4b1f-bf29-296d46943648_para-00047" data-sm="./modules/m00190/index.cnxml:152:7">Watch the following video to further explore the above situation.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00190/index.cnxml:153:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/11-3-183-writing-equations-and-isolating-variables" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/b3e1617f9209d3d2ce606e25ab6db467025d0a42" data-sm="./modules/m00190/index.cnxml:154:9" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -29219,7 +29219,7 @@
             <p id="auto_de0ad1f3-c51a-463f-a972-9382df74400b_para-00031" data-sm="./modules/m00208/index.cnxml:111:7">Watch the following video for more help solving this problem.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00208/index.cnxml:112:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/12-3-193-writing-and-rearranging-equations-in-two-variables" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/395609d187dd824ccd3d2b239e8a578afa3bf0e9" data-sm="./modules/m00208/index.cnxml:113:9" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -30000,7 +30000,7 @@
 <!--START QUESTION 11-->
             <div data-type="media" data-alt="..." data-sm="./modules/m00223/index.cnxml:94:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/13-2-1102-graphing-equations-in-context" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00223/index.cnxml:95:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -31529,7 +31529,7 @@
             </div>
             <div data-type="media" data-alt="" data-sm="./modules/m00226/index.cnxml:39:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/13-3-1103-writing-and-graphing-equations-in-standard-form" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00226/index.cnxml:40:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -33608,7 +33608,7 @@
             </div>
             <div data-type="media" data-alt="" data-sm="./modules/m00244/index.cnxml:121:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/14-3-1113-reasoning-symbolically-and-abstractly-about-linear-equations" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00244/index.cnxml:122:9" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -33828,7 +33828,7 @@
               </div>
               <div data-type="media" data-alt="" data-sm="./modules/m00244/index.cnxml:163:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/14-3-1113-reasoning-symbolically-and-abstractly-about-linear-equations" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00244/index.cnxml:164:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -33865,7 +33865,7 @@
               <p id="auto_4a21ca3e-11e7-4b29-b12e-40fb195885ba_para-00080" data-sm="./modules/m00244/index.cnxml:193:9">Watch the following video to learn more about using standard form to find slope and <span class="os-math-in-para"><m:math display="inline"><m:semantics><m:mrow><m:mrow data-sm="./modules/m00244/index.cnxml:193:140"><m:mi data-sm="./modules/m00244/index.cnxml:193:148">y</m:mi></m:mrow></m:mrow><m:annotation-xml encoding="MathML-Content"><m:mrow data-sm="./modules/m00244/index.cnxml:193:140"><m:mi data-sm="./modules/m00244/index.cnxml:193:148">y</m:mi></m:mrow></m:annotation-xml></m:semantics></m:math></span>-intercepts.</p>
               <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00244/index.cnxml:194:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/14-3-1113-reasoning-symbolically-and-abstractly-about-linear-equations" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/edbb051759cb0172b477b8efd411dd2da144c39c" data-sm="./modules/m00244/index.cnxml:195:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -43236,7 +43236,7 @@
                 <p id="auto_f7b67e6a-e513-4b92-9980-d90df58fabda_para-00019" data-sm="./modules/m00286/index.cnxml:167:11">What is the rate of change, or the change between the <span class="os-math-in-para"><m:math display="inline"><m:semantics><m:mrow><m:mrow data-sm="./modules/m00286/index.cnxml:167:112"><m:mi data-sm="./modules/m00286/index.cnxml:167:120">y</m:mi></m:mrow></m:mrow><m:annotation-xml encoding="MathML-Content"><m:mrow data-sm="./modules/m00286/index.cnxml:167:112"><m:mi data-sm="./modules/m00286/index.cnxml:167:120">y</m:mi></m:mrow></m:annotation-xml></m:semantics></m:math></span>-values over the change between the <span class="os-math-in-para"><m:math display="inline"><m:semantics><m:mrow><m:mrow data-sm="./modules/m00286/index.cnxml:167:213"><m:mi data-sm="./modules/m00286/index.cnxml:167:221">x</m:mi></m:mrow></m:mrow><m:annotation-xml encoding="MathML-Content"><m:mrow data-sm="./modules/m00286/index.cnxml:167:213"><m:mi data-sm="./modules/m00286/index.cnxml:167:221">x</m:mi></m:mrow></m:annotation-xml></m:semantics></m:math></span>-values? </p>
                 <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00286/index.cnxml:167:262">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/16-2-1132-creating-tables-from-verbal-descriptions" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://www.youtube-nocookie.com/embed/nZiRu4PpXDo?si=5Rg6NDyzCgjfNHwO;&amp;rel=0" data-sm="./modules/m00286/index.cnxml:168:15" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                     </iframe>
@@ -43443,7 +43443,7 @@
             <p id="auto_f7b67e6a-e513-4b92-9980-d90df58fabda_para-00035" data-sm="./modules/m00286/index.cnxml:271:9">Watch the following video to learn more about writing equations from a table of values.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00286/index.cnxml:272:9">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/16-2-1132-creating-tables-from-verbal-descriptions" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://www.youtube-nocookie.com/embed/nZiRu4PpXDo?si=OEfKjtDOzQiG_BR2;&amp;rel=0" data-sm="./modules/m00286/index.cnxml:273:11" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -43472,7 +43472,7 @@
                 <p id="auto_f7b67e6a-e513-4b92-9980-d90df58fabda_para-00042" data-sm="./modules/m00286/index.cnxml:295:13">Use the graphing tool or technology outside the course. Graph the equation that represents this scenario using the Desmos tool below.</p>
                 <div data-type="media" data-alt="insert alt text" data-sm="./modules/m00286/index.cnxml:296:13">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/16-2-1132-creating-tables-from-verbal-descriptions" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00286/index.cnxml:297:15" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                     </iframe>
@@ -47243,7 +47243,7 @@
             </ol>
             <div data-type="media" data-alt="..." data-sm="./modules/m00309/index.cnxml:93:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/17-3-1143-writing-an-equation-of-a-line-parallel-to-a-given-line" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00309/index.cnxml:94:9" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -47268,7 +47268,7 @@
             </ol>
             <div data-type="media" data-alt="..." data-sm="./modules/m00309/index.cnxml:116:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/17-3-1143-writing-an-equation-of-a-line-parallel-to-a-given-line" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00309/index.cnxml:117:9" class="os-is-iframe" data-media="screen">
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@@ -47818,7 +47818,7 @@
             </ol>
             <div data-type="media" data-alt="..." data-sm="./modules/m00312/index.cnxml:95:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/17-4-1144-writing-an-equation-of-a-line-perpendicular-to-a-given-line" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00312/index.cnxml:96:9" class="os-is-iframe" data-media="screen">
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@@ -47843,7 +47843,7 @@
             </ol>
             <div data-type="media" data-alt="..." data-sm="./modules/m00312/index.cnxml:120:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/17-4-1144-writing-an-equation-of-a-line-perpendicular-to-a-given-line" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00312/index.cnxml:121:9" class="os-is-iframe" data-media="screen">
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@@ -48261,7 +48261,7 @@
             </ol>
             <div data-type="media" data-alt="..." data-sm="./modules/m00315/index.cnxml:33:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/17-5-1145-writing-an-equation-of-a-line-parallel-or-perpendicular-to-an-axis" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00315/index.cnxml:34:9" class="os-is-iframe" data-media="screen">
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@@ -48330,7 +48330,7 @@
             </ol>
             <div data-type="media" data-alt="..." data-sm="./modules/m00315/index.cnxml:78:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/17-5-1145-writing-an-equation-of-a-line-parallel-or-perpendicular-to-an-axis" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="../resources/54fd85567/desmos/a47b5bb4ba783be55a7067b919f165f14dcc36ce.html" width="500" height="400" data-sm="./modules/m00315/index.cnxml:79:9" class="os-is-iframe" data-media="screen">
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@@ -51912,7 +51912,7 @@
             <p id="auto_d81f20aa-c758-40a7-b581-ac5de18df0f5_para-00016" data-sm="./modules/m00333/index.cnxml:58:7">Watch the following video to learn more about how to use direct variation to solve an application problem.</p>
             <div data-type="media" data-alt="Placeholder for Alt Text" data-sm="./modules/m00333/index.cnxml:59:7">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/algebra-1/pages/18-3-1153-using-direct-variation-to-solve-application-problems-part-1" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://k12.openstax.org/contents/raise/resources/262332920b652e0ac822f2af48b9d1dc5c3c6baf" data-sm="./modules/m00333/index.cnxml:60:9" class="os-is-iframe" data-media="screen">
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diff --git a/spec/recipes_spec/books/ap-history/expected_output.xhtml b/spec/recipes_spec/books/ap-history/expected_output.xhtml
index a58ec52ca..2c410cbc1 100644
--- a/spec/recipes_spec/books/ap-history/expected_output.xhtml
+++ b/spec/recipes_spec/books/ap-history/expected_output.xhtml
@@ -1206,7 +1206,7 @@ Europeans believed they discovered an entirely new place when they encountered t
               <p id="auto_22e8aac4-82ad-474f-867d-3059dfde7829_fs-idm388862080">Watch this <a href="https://openstax.org/l/99ColonizeAmer" target="_blank" rel="noopener nofollow">BRI Homework Help video on The Colonization of America</a> to review of the reasons different European powers claimed portions of the New World:</p>
               <div data-type="media" id="auto_22e8aac4-82ad-474f-867d-3059dfde7829_fs-idm405412048" data-alt="articles">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/llph-slug/pages/1-1--chapter-1-introductory-essay-14911607" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.youtube.com/embed/e8my1VY3OGA" class="os-is-iframe" data-media="screen">
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                   </iframe>
@@ -2786,7 +2786,7 @@ Europeans believed they discovered an entirely new place when they encountered t
             <p id="auto_ff3d527a-7f54-43b3-bc09-13d4a43894b4_fs-idm233945408">Watch this <a href="https://openstax.org/l/99ColumbianExch" target="_blank" rel="noopener nofollow">BRI Homework Help video on the Columbian Exchange</a> for a review of the main ideas in this essay.</p>
             <div data-type="media" id="auto_ff3d527a-7f54-43b3-bc09-13d4a43894b4_fs-idm226476080" data-alt="articles">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/llph-slug/pages/1-4--columbian-exchange" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://www.youtube.com/embed/ZU5gZeFMofM" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -8286,7 +8286,7 @@ Through this inquiry, students will evaluate primary and secondary sources to ex
                 <p id="auto_e1363585-7bd7-4cf5-a3db-50c1647dfac4_fs-idm275328608">Watch this <a href="https://openstax.org/l/99ColonizeAmer2" target="_blank" rel="noopener nofollow">BRI Homework Help Video on The Colonization of America</a> for a review of the differences among the European colonies in the New World.</p>
                 <div data-type="media" id="auto_e1363585-7bd7-4cf5-a3db-50c1647dfac4_fs-idm265578080" data-alt="articles">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/llph-slug/pages/2-1--chapter-2-introductory-essay-16071763" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe src="https://openstax.org/l/99ColonizeAmer2" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -8366,7 +8366,7 @@ Through this inquiry, students will evaluate primary and secondary sources to ex
                 <p id="auto_e1363585-7bd7-4cf5-a3db-50c1647dfac4_fs-idm273017904">Watch this <a href="https://openstax.org/l/99SlaveryAmer" target="_blank" rel="noopener nofollow">BRI Homework Help Video on the Development of Slavery in North America</a> for a review of the main ideas covered in this section.</p>
                 <div data-type="media" id="auto_e1363585-7bd7-4cf5-a3db-50c1647dfac4_fs-idm272527504" data-alt="articles">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/llph-slug/pages/2-1--chapter-2-introductory-essay-16071763" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/99SlaveryAmer" class="os-is-iframe" data-media="screen">
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                     </iframe>
diff --git a/spec/recipes_spec/books/ap-physics-2e/expected_output.xhtml b/spec/recipes_spec/books/ap-physics-2e/expected_output.xhtml
index e296e7947..d531911b2 100644
--- a/spec/recipes_spec/books/ap-physics-2e/expected_output.xhtml
+++ b/spec/recipes_spec/books/ap-physics-2e/expected_output.xhtml
@@ -443,7 +443,7 @@
             <p id="auto_38303a4a-6f1d-464e-b350-9b6cafd4911d_fs-id1598123">Essential Knowledge 3.A.1 An observer in a particular reference frame can describe the motion of an object using such quantities as position, displacement, distance, velocity, speed, and acceleration.</p>
             <div data-type="media" id="auto_38303a4a-6f1d-464e-b350-9b6cafd4911d_concept-trailer-2d-kinematics" data-alt="OpenStax Concept Trailer for Two-Dimensional Kinematics">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/physics-test/pages/1-connection-for-ap-r-courses" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="https://www.youtube.com/embed/shFNnyLztWE" height="315" width="560" class="os-is-iframe" data-media="screen">
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                 </iframe>
@@ -601,7 +601,7 @@
               <figure id="auto_137a5bbf-0ef3-4026-aa78-f61eb3ec87c2_eip-idm388746832">
                 <div data-type="media" id="auto_137a5bbf-0ef3-4026-aa78-f61eb3ec87c2_fs-id1167062339457" data-alt="This simulation allows you to adjust position, velocity, and acceleration of a ladybug.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/physics-test/pages/1-1-kinematics-in-two-dimensions-an-introduction" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/28ladybug" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -1073,7 +1073,7 @@ is defined to be <span class="os-math-in-para"><m:math display="inline"><m:seman
               <figure id="auto_5b264795-329f-44e0-8972-0133f0c98af0_eip-idm630235312">
                 <div data-type="media" id="auto_5b264795-329f-44e0-8972-0133f0c98af0_fs-id1167067104720" data-alt="In this game, students will use a vector arrow to explore position and velocity. The task is to get a ball into the pinpointed location without it hitting a wall.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/physics-test/pages/1-2-vector-addition-and-subtraction-graphical-methods" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/28mazegame" class="os-is-iframe" data-media="screen">
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@@ -3868,7 +3868,7 @@ size 12{A rSub { size 8{y} } } {}
 <span data-type="newline"><br /></span></p>
             <div data-type="media" id="auto_b7a2885d-9d3c-4e64-b382-b1da2b70d587_fs-id1167066847646" data-alt="This simulation provides the tools to experiment with adding vectors graphically.">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/physics-test/pages/1-3-vector-addition-and-subtraction-analytical-methods" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://openstax.org/l/28vectoradd/" class="os-is-iframe" data-media="screen">
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@@ -8060,7 +8060,7 @@ size 12{t= {  {2y}  over  { \( v rSub { size 8{0y} } +v rSub { size 8{y} }  \) }
               <figure id="auto_b46567e9-4987-49f5-ba7c-828a756c372c_eip-id1462984">
                 <div data-type="media" id="auto_b46567e9-4987-49f5-ba7c-828a756c372c_fs-id1167061400916" data-alt="This simulation provides an opportunity to learn through experimentation with projectiles.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/physics-test/pages/1-4-projectile-motion" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/28prjctilemtion" class="os-is-iframe" data-media="screen">
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                     </iframe>
diff --git a/spec/recipes_spec/books/ap-physics/expected_output.xhtml b/spec/recipes_spec/books/ap-physics/expected_output.xhtml
index fe47e01ef..8030d1cf7 100644
--- a/spec/recipes_spec/books/ap-physics/expected_output.xhtml
+++ b/spec/recipes_spec/books/ap-physics/expected_output.xhtml
@@ -711,7 +711,7 @@ Learn about graphing polynomials. The shape of the curve changes as the constant
               <figure id="auto_2f8a5d38-00d5-4c53-8df5-01294fb5a764_eip-idm831133776">
                 <div data-type="media" id="auto_2f8a5d38-00d5-4c53-8df5-01294fb5a764_graphing_polynomials" data-alt="Learn about graphing polynomials.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/college-physics-ap-courses/pages/1-1-physics-an-introduction" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/02equation_grapher" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -5684,7 +5684,7 @@ We can conclude that the weight of the apple bag is <span class="os-math-in-para
               <figure id="auto_5ee69368-0ea2-4e36-9e51-b7b7512fb3af_eip-idm538403968">
                 <div data-type="media" id="auto_5ee69368-0ea2-4e36-9e51-b7b7512fb3af_EstimationSimulation" data-alt="Explore size estimation in one, two, and three dimensions! Multiple levels of difficulty allow for progressive skill improvement.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/college-physics-ap-courses/pages/1-3-accuracy-precision-and-significant-figures" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/02estimation" class="os-is-iframe" data-media="screen">
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                     </iframe>
diff --git a/spec/recipes_spec/books/biology/expected_output.xhtml b/spec/recipes_spec/books/biology/expected_output.xhtml
index 58712660d..d402f8352 100644
--- a/spec/recipes_spec/books/biology/expected_output.xhtml
+++ b/spec/recipes_spec/books/biology/expected_output.xhtml
@@ -2700,7 +2700,7 @@ Carbon is normally present in the atmosphere in the form of gaseous compounds li
 </p>
                 <div data-type="media" id="auto_c555a265-6305-4b1a-be14-c4b1e853ac89_eip-id1165071748010" data-alt="atoms_isotopes">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/biology-2e/pages/2-1-atoms-isotopes-ions-and-molecules-the-building-blocks" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/atoms_isotopes" class="os-is-iframe" data-media="screen">
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@@ -2799,7 +2799,7 @@ Carbon is normally present in the atmosphere in the form of gaseous compounds li
 </p>
                 <div data-type="media" id="auto_c555a265-6305-4b1a-be14-c4b1e853ac89_eip-id5846277" data-alt="orbitals">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/biology-2e/pages/2-1-atoms-isotopes-ions-and-molecules-the-building-blocks" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://www.openstax.org/l/orbitals" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                     </iframe>
@@ -3178,7 +3178,7 @@ Carbon is normally present in the atmosphere in the form of gaseous compounds li
 </p>
                 <div data-type="media" id="auto_c555a265-6305-4b1a-be14-c4b1e853ac89_eip-id1166283807593" data-alt="ionic_covalent">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/biology-2e/pages/2-1-atoms-isotopes-ions-and-molecules-the-building-blocks" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://www.openstax.org/l/ionic_covalent" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -3560,7 +3560,7 @@ Tag, A. and Hawkins, A. Department of Biology, Texas A&amp;M University</span>
 </p>
                 <div data-type="media" id="auto_7e2d0dde-7b2f-48e6-bbf6-f3dacbe4ce9d_eip-id1170503069363" data-alt="pH_scale">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/biology-2e/pages/2-2-water" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://www.openstax.org/l/pH_scale" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                     </iframe>
diff --git a/spec/recipes_spec/books/college-physics-2e/expected_output.xhtml b/spec/recipes_spec/books/college-physics-2e/expected_output.xhtml
index ac3324204..2a69eeffa 100644
--- a/spec/recipes_spec/books/college-physics-2e/expected_output.xhtml
+++ b/spec/recipes_spec/books/college-physics-2e/expected_output.xhtml
@@ -782,7 +782,7 @@ Learn about graphing polynomials. The shape of the curve changes as the constant
               <figure id="auto_39256206-03b0-4396-abb6-75e6ee5e3c7b_eip-idm831133776">
                 <div data-type="media" id="auto_39256206-03b0-4396-abb6-75e6ee5e3c7b_graphing_polynomials" data-alt="Learn about graphing polynomials.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/college-physics-2e/pages/1-1-physics-an-introduction" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/02equation_grapher" class="os-is-iframe" data-media="screen">
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@@ -5338,7 +5338,7 @@ We can conclude that the weight of the apple bag is <span class="os-math-in-para
               <figure id="auto_4bba6a1c-a0e6-45c0-988c-0d5c23425670_eip-idm538403968">
                 <div data-type="media" id="auto_4bba6a1c-a0e6-45c0-988c-0d5c23425670_EstimationSimulation" data-alt="Explore size estimation in one, two, and three dimensions! Multiple levels of difficulty allow for progressive skill improvement.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/college-physics-2e/pages/1-3-accuracy-precision-and-significant-figures" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/02estimation" class="os-is-iframe" data-media="screen">
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@@ -7180,7 +7180,7 @@ We can conclude that the weight of the apple bag is <span class="os-math-in-para
             <p id="auto_e12329e4-8d6c-49cf-aa45-6a05b26ebcba_import-auto-id2758939">Our formal study of physics begins with <span data-type="term" id="auto_e12329e4-8d6c-49cf-aa45-6a05b26ebcba_import-auto-id4259538" group-by="k">kinematics</span> which is defined as the <em data-effect="italics">study of motion without considering its causes</em>. The word &#x201C;kinematics&#x201D; comes from a Greek term meaning motion and is related to other English words such as &#x201C;cinema&#x201D; (movies) and &#x201C;kinesiology&#x201D; (the study of human motion). In one-dimensional kinematics and <a href="#page_f309a0f9-63fb-46ca-9585-d1e1dc96a142">Two-Dimensional Kinematics</a> we will study only the <em data-effect="italics">motion</em> of a football, for example, without worrying about what forces cause or change its motion. Such considerations come in other chapters. In this chapter, we examine the simplest type of motion&#x2014;namely, motion along a straight line, or one-dimensional motion. In <a href="#page_f309a0f9-63fb-46ca-9585-d1e1dc96a142">Two-Dimensional Kinematics</a>, we apply concepts developed here to study motion along curved paths (two- and three-dimensional motion); for example, that of a car rounding a curve.</p>
             <div data-type="media" id="auto_e12329e4-8d6c-49cf-aa45-6a05b26ebcba_concept-trailer-1d-kinematics" data-alt="OpenStax Concept Trailer for One-Dimensional Kinematics">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/college-physics-2e/pages/2-introduction-to-one-dimensional-kinematics" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe src="https://www.youtube.com/embed/bkbG8BJsInE" height="315" width="560" class="os-is-iframe" data-media="screen">
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@@ -10233,7 +10233,7 @@ We can conclude that the weight of the apple bag is <span class="os-math-in-para
                 <figure id="auto_6023b87d-5a28-4910-9e51-ee7fd11c98e1_eip-idm812698640">
                   <div data-type="media" id="auto_6023b87d-5a28-4910-9e51-ee7fd11c98e1_MovingMan" data-alt="">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                      <a class="os-is-link" href="https://openstax.org/books/college-physics-2e/pages/2-4-acceleration" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/l/02moving_man" class="os-is-iframe" data-media="screen">
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@@ -17353,7 +17353,7 @@ We can conclude that the weight of the apple bag is <span class="os-math-in-para
                 <figure id="auto_9e486db8-120e-4507-b265-e5248007faba_eip-idm245656144">
                   <div data-type="media" id="auto_9e486db8-120e-4507-b265-e5248007faba_graphing_polynomials" data-alt="Learn about graphing polynomials.">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                      <a class="os-is-link" href="https://openstax.org/books/college-physics-2e/pages/2-7-falling-objects" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/l/02equation_grapher" class="os-is-iframe" data-media="screen">
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diff --git a/spec/recipes_spec/books/college-physics/expected_output.xhtml b/spec/recipes_spec/books/college-physics/expected_output.xhtml
index 5e87b1a1e..e26a5e5b2 100644
--- a/spec/recipes_spec/books/college-physics/expected_output.xhtml
+++ b/spec/recipes_spec/books/college-physics/expected_output.xhtml
@@ -931,7 +931,7 @@ Learn about graphing polynomials. The shape of the curve changes as the constant
               <figure id="auto_39256206-03b0-4396-abb6-75e6ee5e3c7b_eip-idm831133776">
                 <div data-type="media" id="auto_39256206-03b0-4396-abb6-75e6ee5e3c7b_graphing_polynomials" data-alt="Learn about graphing polynomials.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/college-physics/pages/1-1-physics-an-introduction" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/02equation_grapher" class="os-is-iframe" data-media="screen">
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@@ -5955,7 +5955,7 @@ We can conclude that the weight of the apple bag is <span class="os-math-in-para
               <figure id="auto_4bba6a1c-a0e6-45c0-988c-0d5c23425670_eip-idm538403968">
                 <div data-type="media" id="auto_4bba6a1c-a0e6-45c0-988c-0d5c23425670_EstimationSimulation" data-alt="Explore size estimation in one, two, and three dimensions! Multiple levels of difficulty allow for progressive skill improvement.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/college-physics/pages/1-3-accuracy-precision-and-significant-figures" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/02estimation" class="os-is-iframe" data-media="screen">
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                     </iframe>
diff --git a/spec/recipes_spec/books/english-composition/expected_output.xhtml b/spec/recipes_spec/books/english-composition/expected_output.xhtml
index 8df41dcad..d24551b57 100644
--- a/spec/recipes_spec/books/english-composition/expected_output.xhtml
+++ b/spec/recipes_spec/books/english-composition/expected_output.xhtml
@@ -1134,7 +1134,7 @@
               <p id="auto_341bd304-7a2a-45dc-b8f6-c6b8fe9bde44_para-00032">Use this media interactive to practice identifying the different ways in which readers respond to texts. Then, examine the annotated professional critical response model below.</p>
               <div data-type="media" data-alt="atoms_isotopes" id="auto_341bd304-7a2a-45dc-b8f6-c6b8fe9bde44_7">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/writing-guide/pages/1-5-writing-process-thinking-critically-about-a-text" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="../../media/Interactive/090221_opx_comp_ch01_drag_and_drop_labeling/index.html" class="os-is-iframe" data-media="screen">
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diff --git a/spec/recipes_spec/books/finance/expected_output.xhtml b/spec/recipes_spec/books/finance/expected_output.xhtml
index d9105349e..f09efd307 100644
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+++ b/spec/recipes_spec/books/finance/expected_output.xhtml
@@ -2135,7 +2135,7 @@
             <h4 data-type="title">Why Climate Change Means New Risk for US Financial Markets</h4>
             <div data-type="media" data-alt="climate-change" id="auto_562a910a-a933-4baf-a61e-c93ada8891c7_12">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/intro-finance/pages/1-video-activity" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://openstax.org/r/player-pbs" class="os-is-iframe" data-media="screen">
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@@ -2166,7 +2166,7 @@
             <h4 data-type="title">Markets and Participants</h4>
             <div data-type="media" data-alt="robin-hood" id="auto_99d4fc95-e3b5-4434-a93d-4499a17defb2_4">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/intro-finance/pages/1-video-activity" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://openstax.org/r/robinhood" class="os-is-iframe" data-media="screen">
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@@ -3786,7 +3786,7 @@
             <h4 data-type="title">Corporate Governance (Introduction)</h4>
             <div data-type="media" data-alt="intro-gov" id="auto_31426484-06a6-4f12-8930-1b1dc5bb6ed8_5">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/intro-finance/pages/2-video-activity" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://openstax.org/r/corporate_governance" class="os-is-iframe" data-media="screen">
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@@ -3828,7 +3828,7 @@
             <h4 data-type="title">The Basics of Corporate Governance</h4>
             <div data-type="media" data-alt="corp-gov" id="auto_65b9a0f7-778f-4b84-b31e-834d3bf9fb9a_6">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/intro-finance/pages/2-video-activity" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://openstax.org/r/the-basics-of-corporate-governance" class="os-is-iframe" data-media="screen">
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diff --git a/spec/recipes_spec/books/hs-physics/expected_output.xhtml b/spec/recipes_spec/books/hs-physics/expected_output.xhtml
index 2a0a6b351..f509b6947 100644
--- a/spec/recipes_spec/books/hs-physics/expected_output.xhtml
+++ b/spec/recipes_spec/books/hs-physics/expected_output.xhtml
@@ -4627,7 +4627,7 @@ Knowing the percent uncertainty of a shingle can help a contractor determine the
                 <p id="auto_9ef016d1-21ef-46e2-9eac-dea694a1de40_fs-id1167065861337">In this simulation you will examine how changing the slope and <em data-effect="italics">y</em>-intercept of an equation changes the appearance of a plotted line. Select slope-intercept form and drag the blue circles along the line to change the line&#x2019;s characteristics. Then, play the line game and see if you can determine the slope or <em data-effect="italics">y</em>-intercept of a given line.</p>
                 <div data-type="media" id="auto_9ef016d1-21ef-46e2-9eac-dea694a1de40_fs-id1167067251763" data-alt="This simulation allows you to learn about the connection between slope and y-intercept through experimentation and play.">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/physics/pages/1-3-the-language-of-physics-physical-quantities-and-units" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/28graphlines" class="os-is-iframe" data-media="screen">
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diff --git a/spec/recipes_spec/books/intellectual-property/expected_output.xhtml b/spec/recipes_spec/books/intellectual-property/expected_output.xhtml
index fded2fedd..278c7de20 100644
--- a/spec/recipes_spec/books/intellectual-property/expected_output.xhtml
+++ b/spec/recipes_spec/books/intellectual-property/expected_output.xhtml
@@ -647,7 +647,7 @@ The first U.S. Patent (credit: US Patent Office via Wikimedia Commons / Public D
           <p id="auto_18a49d1b-f775-445b-ad0d-122c458d11a0_eip-5893">Before reading this section, please watch the overview video below covering the usefulness of patents - how ironic that a system for granting exclusive rights to inventors is the greatest vehicle for knowledge-sharing and technology transfer ever devised by human beings.</p>
           <div data-type="media" id="auto_18a49d1b-f775-445b-ad0d-122c458d11a0_youtube-DPPI" data-alt="YouTube Video: Do Patents Promote Innovation?">
             <div class="os-has-iframe os-has-link" data-type="switch">
-              <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+              <a class="os-is-link" href="https://openstax.org/books/intro-ip/pages/1-1-the-foundations-of-patent-protection" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
               <iframe width="660" height="371.4" src="https://openstax.org/l/DoPatentsPromoteInnovation" class="os-is-iframe" data-media="screen">
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@@ -970,7 +970,7 @@ The first U.S. Patent (credit: US Patent Office via Wikimedia Commons / Public D
           <p id="auto_49103fa7-3360-458f-938a-f43876378d1b_eip-585">Before reading this section, please watch the overview video below covering why America developed the world&#x2019;s first patent system for the common man, and what we got out of it as a result (hint: the strongest economy on the face of the earth).</p>
           <div data-type="media" id="auto_49103fa7-3360-458f-938a-f43876378d1b_youtube-PSFE" data-alt="YouTube Video: A Patent System for Everyone">
             <div class="os-has-iframe os-has-link" data-type="switch">
-              <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+              <a class="os-is-link" href="https://openstax.org/books/intro-ip/pages/1-3-americas-uniquely-democratic-patent-system" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
               <iframe width="660" height="371.4" src="https://openstax.org/l/PatentSystemForEveryone" class="os-is-iframe" data-media="screen">
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@@ -2051,7 +2051,7 @@ Portrait of Thomas Jefferson by Rembrandt Peale, circa 1805 (credit: Rembrandt P
           <p id="auto_7f01c964-72fd-437a-96f9-a78ed89853dc_eip-782">Before reading this section, please watch the overview video below covering what you can and cannot patent. You can&#x2019;t patent an idea (like an idea for a better mousetrap), only an application of that idea in a practical invention. Novelty, utility, and non-obviousness&#x2014;the holy trinity of patents.</p>
           <div data-type="media" id="auto_7f01c964-72fd-437a-96f9-a78ed89853dc_youtube-CIPT" data-alt="YouTube Video: Can I Patent That?">
             <div class="os-has-iframe os-has-link" data-type="switch">
-              <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+              <a class="os-is-link" href="https://openstax.org/books/intro-ip/pages/1-7-criteria-for-patenting" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
               <iframe width="660" height="371.4" src="https://openstax.org/l/CanIPatent" class="os-is-iframe" data-media="screen">
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diff --git a/spec/recipes_spec/books/marketing/expected_output.xhtml b/spec/recipes_spec/books/marketing/expected_output.xhtml
index c84ff4c69..fd14637bd 100644
--- a/spec/recipes_spec/books/marketing/expected_output.xhtml
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@@ -834,7 +834,7 @@
                 <p id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_para-00012">Watch this short, humorous <a href="https://openstax.org/r/the4ps">4Ps video</a> as a way to help you remember the concept. This video also includes several examples of target markets and how a marketer might respond.</p>
                 <div data-type="media" data-alt="" id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_6">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-1-understanding-consumer-markets-and-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/the4ps" class="os-is-iframe" data-media="screen">
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@@ -843,7 +843,7 @@
                 <p id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_para-00013">Consumer behavior is an important marketing topic, and depending on the marketing program at your institution, you may have the opportunity to take a consumer behavior course and learn more about the topics covered above. Studying consumer behavior is important in marketing because it will teach you how to best know your customer, an integral aspect to marketing a product or service. You can also watch this <a href="https://openstax.org/r/understandingconsumer">selfLearn-en video</a> to get a stronger grasp of consumer behavior.</p>
                 <div data-type="media" data-alt="" id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_7">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-1-understanding-consumer-markets-and-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/understandingconsumer" class="os-is-iframe" data-media="screen">
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@@ -853,7 +853,7 @@
                 <p id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_para-00015">Continually trying to understand environmental influences will keep you on the cutting edge and ahead of the competition. It&#x2019;s a great practice to always be looking for the latest information so that you can shift your strategies as needed. <span data-type="term" class="no-emphasis" id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_term-00010" group-by="B"><strong class="colored-text">Bain &amp; Company</strong></span> is an example of one company that wanted to understand how the pandemic changed consumer behavior. The company ran a survey in 2021 to better understand the impact of the pandemic, and it found <a href="https://openstax.org/r/covid-19changedconsumerbehavior">five trends from the data</a>.</p>
                 <div data-type="media" data-alt="" id="auto_26033155-e4b9-468c-89d2-1a510ad1c431_8">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-1-understanding-consumer-markets-and-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/covid-19changedconsumerbehavior" class="os-is-iframe" data-media="screen">
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@@ -1052,7 +1052,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00006">Cultural factors play a major role in determining how best to market to consumers. There are numerous examples of company efforts that failed because they did not reflect an understanding of the culture in a particular market. Watch this CNBC <a href="https://openstax.org/r/starbucksfailed">video on why <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00008" group-by="S">Starbucks</span> failed in Australia</a> and read this <a href="https://openstax.org/r/examplescompanyfailure">article about how <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00009" group-by="C">Coke</span> and <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00010" group-by="P">Pepsi</span> failed</a> when they first moved into the Chinese market.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1061,7 +1061,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00081">Also check out this CNBC <a href="https://openstax.org/r/7-elevenfailed">video about why <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00011" group-by="Symbols">7-Eleven</span> failed in Indonesia</a>.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1085,7 +1085,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00012">You can also watch this <a href="https://openstax.org/r/genderbasedmarketing">Gaby Barrios TED Talk</a>. <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00065" group-by="B">Barrios</span> is a marketing expert who speaks about how targeting consumers based on gender is bad for business.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1094,7 +1094,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00082">This humorous video from <a href="https://openstax.org/r/genderedmarketing">The Checkout</a>, a TV show about consumer affairs, discusses gender marketing packaging decisions and their impact on your wallet.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1103,7 +1103,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00083">Another <a href="https://openstax.org/r/fashionbrands">video about fashion brands</a> focuses on how their parent companies leverage gender strategies.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1229,7 +1229,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00033">Check out this <strong class="colored-text">Snickers</strong>' &#x201C;You&#x2019;re not you when you&#x2019;re hungry&#x201D; <a href="https://openstax.org/r/whenyouarehungry">commercial</a>, which appeals to basic human physiological needs.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1249,7 +1249,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00035">This Lysol &#x201C;What It Takes to Protect&#x201D; <a href="https://openstax.org/r/resteasynomatter">commercial</a> appeals to the human needs for safety and security.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1269,7 +1269,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00037">Consider this <a href="https://openstax.org/r/belonging60">public service announcement</a> (PSA) from the <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00044" group-by="A">Ad Council</span> that is dedicated to fostering a more welcoming nation where everyone can belong. How does it appeal to the human need for community and belonging?</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1301,7 +1301,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00041">Check out one of Nike&#x2019;s <a href="https://openstax.org/r/fearnot">commercials</a> from the &#x201C;Find Your Greatness&#x201D; campaign.</p>
                 <div data-type="media" data-alt="" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_28">
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1321,7 +1321,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00043">Understanding Maslow&#x2019;s hierarchy of needs will help you be an effective and impressive marketer. You&#x2019;re going to see this model in many of your business courses, not just marketing, so take the time to learn about it. Check out this brief video that may help you understand how to use <a href="https://openstax.org/r/maslowshierarchy">Maslow&#x2019;s hierarchy of needs</a> in marketing. Learn about why Maslow&#x2019;s hierarchy of needs matters.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1355,7 +1355,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00049">How are you going to stand out among other candidates? What can you do with your r&#xE9;sum&#xE9;? According to <a href="https://openstax.org/r/jasonshen">Jason Shen&#x2019;s TED Talk</a>, you should highlight your abilities and not your experience. He speaks to potential and how you can make yourself more attractive to potential employers by telling a story in a compelling way.</p>
                 <div data-type="media" data-alt="" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_33">
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1461,7 +1461,7 @@
                 <p id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_para-00069">Watch this video on <a href="https://openstax.org/r/abercrombieandfitch">Abercrombie &amp; Fitch&#x2019;s brand transformation</a> for further insight on how A&amp;F has positioned its retail brand <span data-type="term" class="no-emphasis" id="auto_656a95e4-fd14-434b-af42-5f1cd2be1e67_term-00062" group-by="H"><strong class="colored-text">Hollister</strong></span> as a global iconic teen brand and modernized the A&amp;F brand to focus on young millennial consumers.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-2-factors-that-influence-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1745,7 +1745,7 @@
                 <p id="auto_bfb84abd-4471-4dbc-98ed-0b8ca1d8eae3_para-00017">Learn about the five stages of the consumer decision process in this<a href="https://openstax.org/r/understandingconsumerdecision"> video from Open Up (Upatras) Entrepreneurship</a> and this <a href="https://openstax.org/r/stagesconsumerdecision">article from Business Study Notes</a>.</p>
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+                    <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-3-the-consumer-purchasing-decision-process" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1982,7 +1982,7 @@
                   <p id="auto_f934773c-9e72-4130-9952-9d7beb84f5a8_para-00012">This <a href="https://openstax.org/r/ethicalconsumerism">Jason Garman TEDx Talk</a> focuses on ethical consumerism and the power of having a choice and a voice through purchasing decisions.</p>
                   <div data-type="media" data-alt="" id="auto_f934773c-9e72-4130-9952-9d7beb84f5a8_5">
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+                      <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-4-ethical-issues-related-to-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1991,7 +1991,7 @@
                   <p id="auto_f934773c-9e72-4130-9952-9d7beb84f5a8_para-00013">Are you new to ethical shopping? Watch this video to learn the basics about <a href="https://openstax.org/r/ethicalshopping">shopping ethically</a>. Also check out this article to learn specific reasons for <a href="https://openstax.org/r/whyshopethically">being an ethical consumer</a>.</p>
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+                      <a class="os-is-link" href="https://openstax.org/books/principles-marketing/pages/3-4-ethical-issues-related-to-consumer-buying-behavior" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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diff --git a/spec/recipes_spec/books/neuroscience/expected_output.xhtml b/spec/recipes_spec/books/neuroscience/expected_output.xhtml
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@@ -586,7 +586,7 @@
           <p id="auto_8b9eb82a-0fd7-4cf7-8c5f-da4f6193118f_para-00003" data-sm="./modules/m00013/index.cnxml:22:5">Tritonia is a species of slimy mollusk that glides along the ocean floor off the west coast of the United States and Canada. The mortal enemy of a Tritonia is the Pacific sea star, a voracious predator that loves to dine on Tritonia. To avoid this fate, a Tritonia &#x201C;swims&#x201D; away if it feels the touch of a sea star. Well, actually the Tritonia kind of thrashes about, arching its back, then relaxing, then arching again, in a rhythmic motion that helps it move up into the ocean current. When the Tritonia stops swimming, it sinks back down to the ocean floor, hopefully far away from the hungry sea star.  Check out a video of a Tritonia escaping a sea star here:</p>
           <div data-type="media" data-alt="Tritonia" data-sm="./modules/m00013/index.cnxml:23:11">
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+              <a class="os-is-link" href="https://openstax.org/books/neuroscience/pages/1-2-neural-circuits" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
               <iframe width="660" height="371.4" src="https://openstax.org/r/NeuroTritonia" data-sm="./modules/m00013/index.cnxml:24:13" class="os-is-iframe" data-media="screen">
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@@ -708,7 +708,7 @@
         <p id="auto_e6e97956-3e51-4e41-8a85-d4956bcb8a3d_para-00003" data-sm="./modules/m00014/index.cnxml:27:3">After several hours recording with the microscope (and several days processing all the data), the researchers assemble a remarkable video. Check it out here:</p>
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+            <a class="os-is-link" href="https://openstax.org/books/neuroscience/pages/1-3-principles-of-bioelectricity" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
             <iframe width="660" height="371.4" src="https://openstax.org/r/NeuroCohenLab" data-sm="./modules/m00014/index.cnxml:29:5" class="os-is-iframe" data-media="screen">
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           </a>
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+              <a class="os-is-link" href="https://openstax.org/books/neuroscience/pages/2-section-summary" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
               <iframe width="660" height="371.4" src="https://www.youtube.com/embed/vNpDjSTz-Sc" data-sm="./modules/m00002/index.cnxml:138:11" class="os-is-iframe" data-media="screen">
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@@ -4701,7 +4701,7 @@ Asthmatic clients and clients with chronic lung diseases should be monitored car
                   <p id="auto_68824a2a-cf9e-4820-a44b-f9758828c255_para-00015">Watch the video, and then respond to the questions below.</p>
                   <div data-type="media" data-alt="Alt text here." id="auto_68824a2a-cf9e-4820-a44b-f9758828c255_5">
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+                      <a class="os-is-link" href="https://openstax.org/books/nursing-external-combined/pages/3-1-what-is-cultural-and-linguistic-competence" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -5020,7 +5020,7 @@ Asthmatic clients and clients with chronic lung diseases should be monitored car
                   <p id="auto_8dbdef76-0fdd-43e7-aa7e-cce26362cfa0_para-00011">Watch the video, and then respond to the questions below.</p>
                   <div data-type="media" data-alt="Alt text here." id="auto_8dbdef76-0fdd-43e7-aa7e-cce26362cfa0_8">
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+                      <a class="os-is-link" href="https://openstax.org/books/nursing-external-combined/pages/3-3-becoming-culturally-competent" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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diff --git a/spec/recipes_spec/books/philosophy/expected_output.xhtml b/spec/recipes_spec/books/philosophy/expected_output.xhtml
index 7bf947be3..a231ad823 100644
--- a/spec/recipes_spec/books/philosophy/expected_output.xhtml
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-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/introduction-philosophy/pages/1-4-an-overview-of-contemporary-philosophy" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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diff --git a/spec/recipes_spec/books/pl-marketing/expected_output.xhtml b/spec/recipes_spec/books/pl-marketing/expected_output.xhtml
index e19ad8045..aef33808f 100644
--- a/spec/recipes_spec/books/pl-marketing/expected_output.xhtml
+++ b/spec/recipes_spec/books/pl-marketing/expected_output.xhtml
@@ -4328,7 +4328,7 @@
                   <p id="auto_c4e9ea97-07f2-4063-899b-93be69c3b37d_para-00004" data-sm="./modules/m00011/index.cnxml:20:7">Dowiedz si&#x119; wi&#x119;cej o kampanii <span data-type="foreign" xml:lang="en" lang="en" id="auto_c4e9ea97-07f2-4063-899b-93be69c3b37d_UUID9994830e-ff6f-4261-6320-e7452c988b3e" data-sm="./modules/m00011/index.cnxml:20:59">Lay&#x2019;s Turn Up the Flavor</span> z Bebe Rexh&#x105;.</p>
                   <div data-type="media" id="auto_c4e9ea97-07f2-4063-899b-93be69c3b37d_med-90001" data-alt="" data-sm="./modules/m00011/index.cnxml:21:7">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-wprowadzenie" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/turnuptheflavor" data-sm="./modules/m00011/index.cnxml:21:36" class="os-is-iframe" data-media="screen">
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@@ -4447,7 +4447,7 @@
                   <p id="auto_5626303e-02e7-4e35-8125-78fd210163b5_UUID376cedb6-3405-444f-419a-b44f60a50851" data-sm="./modules/m00012/index.cnxml:77:11">Aby uzyska&#x107; wi&#x119;cej informacji na temat tego, jak napisa&#x107; deklaracj&#x119; wizji, obejrzyj ten kr&#xF3;tki film od RapidStart Leadership.</p>
                   <div data-type="media" id="auto_5626303e-02e7-4e35-8125-78fd210163b5_med-90001" data-alt="" data-sm="./modules/m00012/index.cnxml:78:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-1-tworzenie-planu-strategii" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/writeaninspiring" data-sm="./modules/m00012/index.cnxml:78:40" class="os-is-iframe" data-media="screen">
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@@ -4500,7 +4500,7 @@
                   <p id="auto_5626303e-02e7-4e35-8125-78fd210163b5_UUID949bcf78-3f08-42f9-7995-b7eddec273c9" data-sm="./modules/m00012/index.cnxml:116:11">Aby uzyska&#x107; wi&#x119;cej informacji na temat pisania skutecznej deklaracji misji, obejrzyj ten kr&#xF3;tki film od Bplans.</p>
                   <div data-type="media" id="auto_5626303e-02e7-4e35-8125-78fd210163b5_med-90002" data-alt="" data-sm="./modules/m00012/index.cnxml:117:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-1-tworzenie-planu-strategii" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/writeamissionstatement" data-sm="./modules/m00012/index.cnxml:117:40" class="os-is-iframe" data-media="screen">
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@@ -4509,7 +4509,7 @@
                   <p id="auto_5626303e-02e7-4e35-8125-78fd210163b5_para-00040" data-sm="./modules/m00012/index.cnxml:118:11">Potem obejrzyj wideo od Entrepreneur.</p>
                   <div data-type="media" id="auto_5626303e-02e7-4e35-8125-78fd210163b5_med-90003" data-alt="" data-sm="./modules/m00012/index.cnxml:119:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-1-tworzenie-planu-strategii" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/writeagreatemissionstatement" data-sm="./modules/m00012/index.cnxml:119:40" class="os-is-iframe" data-media="screen">
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@@ -4580,7 +4580,7 @@
                   <p id="auto_5626303e-02e7-4e35-8125-78fd210163b5_UUID02370dd0-34c3-4348-69d1-c077e6ee58b1" data-sm="./modules/m00012/index.cnxml:184:11">Obejrzyj film z <span data-type="term" cxlxt:index="default" id="auto_5626303e-02e7-4e35-8125-78fd210163b5_UUID5ce78cf6-a9db-40ad-544c-0fd1778dd8b0" class="no-emphasis" data-sm="./modules/m00012/index.cnxml:184:79" group-by="S">SMA Marketing</span> na temat ustalania cel&#xF3;w SMART</p>
                   <div data-type="media" id="auto_5626303e-02e7-4e35-8125-78fd210163b5_med-90004" data-alt="" data-sm="./modules/m00012/index.cnxml:185:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-1-tworzenie-planu-strategii" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/whysmartgoals" data-sm="./modules/m00012/index.cnxml:185:40" class="os-is-iframe" data-media="screen">
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@@ -4796,7 +4796,7 @@
                   <p id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_UUID29db3f0d-089e-4dcc-7ea8-3e26ff9fb8c0" data-sm="./modules/m00013/index.cnxml:89:11">Chcesz dowiedzie&#x107; si&#x119; wi&#x119;cej o macierzy BCG? Obejrzyj kr&#xF3;tki film: Rozwi&#x105;&#x17C; to jak marketer.</p>
                   <div data-type="media" id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_med-90001" data-alt="" data-sm="./modules/m00013/index.cnxml:90:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-2-rola-marketingu-w-procesie-planowania-strategicznego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/productportfolio" data-sm="./modules/m00013/index.cnxml:90:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -4837,7 +4837,7 @@
                   <p id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_UUID40b53e2a-25a8-40be-772b-6b50f3cc7455" data-sm="./modules/m00013/index.cnxml:109:11">Obejrzyj ten film, aby zobaczy&#x107; bardzo prosty przyk&#x142;ad analizy SWOT.</p>
                   <div data-type="media" id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_med-90002" data-alt="" data-sm="./modules/m00013/index.cnxml:110:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-2-rola-marketingu-w-procesie-planowania-strategicznego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/swotanalysis" data-sm="./modules/m00013/index.cnxml:110:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -4862,7 +4862,7 @@
                 <p id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_UUID462b4cf0-48de-4d35-7947-1e340ebdfef3" data-sm="./modules/m00013/index.cnxml:120:9">Film &#x201E;Moneyball&#x201D; opowiada o mened&#x17C;erze dru&#x17C;yny baseballu, kt&#xF3;ry kompletuje jej sk&#x142;ad, korzystaj&#x105;c z analizy komputerowej szczeg&#xF3;&#x142;owych statystyk sportowc&#xF3;w, zbieranych podczas ka&#x17C;dego meczu. To &#x15B;wietny przyk&#x142;ad wykorzystania analityki do opracowania strategii. Obejrzyj fragment filmu, w kt&#xF3;rym mo&#x17C;esz zobaczy&#x107; zastosowanie takiej analizy.</p>
                 <div data-type="media" id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_med-90003" data-alt="" data-sm="./modules/m00013/index.cnxml:121:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-2-rola-marketingu-w-procesie-planowania-strategicznego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/peterbrands" data-sm="./modules/m00013/index.cnxml:121:38" class="os-is-iframe" data-media="screen">
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@@ -4922,7 +4922,7 @@
                   <p id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_para-00049" data-sm="./modules/m00013/index.cnxml:159:11">Dowiedz si&#x119; o strategii tworzenia rynku zwanej &#x201E;strategi&#x105; b&#x142;&#x119;kitnego oceanu&#x201D;: czytaj&#x105;c studium przypadku z &#x201E;Harvard Business Review&#x201D;, w kt&#xF3;rym opisano strategi&#x119; cyrku <span data-type="foreign" xml:lang="fr" lang="fr" id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_UUIDcc9b8ecf-6e82-4be7-7666-8904c0ac036d" data-sm="./modules/m00013/index.cnxml:159:200">Cirque du Soleil</span>.</p>
                   <div data-type="media" id="auto_aac0dc49-8fd1-4b7c-b361-bfba444c8bc7_med-90004" data-alt="" data-sm="./modules/m00013/index.cnxml:160:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-2-rola-marketingu-w-procesie-planowania-strategicznego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/blueocean" data-sm="./modules/m00013/index.cnxml:160:40" class="os-is-iframe" data-media="screen">
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@@ -5230,7 +5230,7 @@
                   <p id="auto_527d2009-1b6a-4642-8498-0e4790da5b26_para-00026" data-sm="./modules/m00014/index.cnxml:148:11">Zobacz przyk&#x142;ad mapy percepcji zastosowany w bran&#x17C;y fast-food:</p>
                   <div data-type="media" id="auto_527d2009-1b6a-4642-8498-0e4790da5b26_med-90001" data-alt="" data-sm="./modules/m00014/index.cnxml:149:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-3-cel-i-struktura-planu-marketingowego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/productpositioning" data-sm="./modules/m00014/index.cnxml:149:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -5239,7 +5239,7 @@
                   <p id="auto_527d2009-1b6a-4642-8498-0e4790da5b26_para-00045" data-sm="./modules/m00014/index.cnxml:150:11">Wa&#x17C;nym aspektem map jest zrozumienie, jak twoje produkty i konkurencja s&#x105; postrzegane przez klient&#xF3;w, a ten film pokazuje, jak przetwarza&#x107; i mapowa&#x107; te informacje.</p>
                   <div data-type="media" id="auto_527d2009-1b6a-4642-8498-0e4790da5b26_med-90002" data-alt="" data-sm="./modules/m00014/index.cnxml:151:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-3-cel-i-struktura-planu-marketingowego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/stppositioning" data-sm="./modules/m00014/index.cnxml:151:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -5248,7 +5248,7 @@
                   <p id="auto_527d2009-1b6a-4642-8498-0e4790da5b26_para-00046" data-sm="./modules/m00014/index.cnxml:152:11">Sprawd&#x17A; ten przyk&#x142;ad. Je&#x15B;li interesuje ci&#x119; wykorzystanie danych Excel do tworzenia mapy, obejrzyj film.</p>
                   <div data-type="media" id="auto_527d2009-1b6a-4642-8498-0e4790da5b26_med-90003" data-alt="" data-sm="./modules/m00014/index.cnxml:153:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-3-cel-i-struktura-planu-marketingowego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/makeaperceptualmap" data-sm="./modules/m00014/index.cnxml:153:40" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                       </iframe>
@@ -5467,7 +5467,7 @@
                 <p id="auto_1e64ceb4-a800-481f-b7ed-99718cd8cc5c_para-00008" data-sm="./modules/m00015/index.cnxml:47:9">Aby uzyska&#x107; wi&#x119;cej informacji na temat marketingowych wska&#x17A;nik&#xF3;w <span data-type="foreign" xml:lang="en" lang="en" id="auto_1e64ceb4-a800-481f-b7ed-99718cd8cc5c_UUID3378a1b5-414c-4df0-58c2-8b6d076831d2" data-sm="./modules/m00015/index.cnxml:47:96">KPI</span>, obejrzyj ten kr&#xF3;tki film od SMA Marketing wyja&#x15B;niaj&#x105;cy, dlaczego marketingowe wska&#x17A;niki <span data-type="foreign" xml:lang="en" lang="en" id="auto_1e64ceb4-a800-481f-b7ed-99718cd8cc5c_UUID22513fa6-b679-4277-7958-1c14f5b122d3" data-sm="./modules/m00015/index.cnxml:47:268">KPI</span> s&#x105; niezb&#x119;dne dla firmy. Oto dodatkowe &#x17A;r&#xF3;d&#x142;a, kt&#xF3;re mog&#x105; okaza&#x107; si&#x119; pomocne w zdobywaniu wiedzy na temat wska&#x17A;nik&#xF3;w <span data-type="foreign" xml:lang="en" lang="en" id="auto_1e64ceb4-a800-481f-b7ed-99718cd8cc5c_UUID602a5dce-056d-40ad-4d14-473742b1280c" data-sm="./modules/m00015/index.cnxml:47:467">KPI</span>:</p>
                 <div data-type="media" id="auto_1e64ceb4-a800-481f-b7ed-99718cd8cc5c_med-90001" data-alt="" data-sm="./modules/m00015/index.cnxml:48:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/2-4-wskazniki-w-planie-marketingowym" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/digitalmarketingkpi" data-sm="./modules/m00015/index.cnxml:48:38" class="os-is-iframe" data-media="screen">
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@@ -7221,7 +7221,7 @@
                 <p id="auto_0f2fbd87-a882-45a1-b56c-b2406fc0bae2_UUID227e2a4a-f986-4e35-5840-dec4b046189b" data-sm="./modules/m00019/index.cnxml:58:9">Obejrzyj kr&#xF3;tki, humorystyczny film o 4P, kt&#xF3;ry pomo&#x17C;e ci przypomnie&#x107; sobie t&#x119; koncepcj&#x119;. Ten film zawiera r&#xF3;wnie&#x17C; kilka przyk&#x142;ad&#xF3;w rynk&#xF3;w docelowych i tego, jak marketer mo&#x17C;e odpowiedzie&#x107; na r&#xF3;&#x17C;ne potrzeby.</p>
                 <div data-type="media" id="auto_0f2fbd87-a882-45a1-b56c-b2406fc0bae2_med-90001" data-alt="" data-sm="./modules/m00019/index.cnxml:59:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-1-rynki-konsumenckie-i-zachowania-nabywcze" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/the4ps" data-sm="./modules/m00019/index.cnxml:59:38" class="os-is-iframe" data-media="screen">
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@@ -7230,7 +7230,7 @@
                 <p id="auto_0f2fbd87-a882-45a1-b56c-b2406fc0bae2_para-00013" data-sm="./modules/m00019/index.cnxml:60:9">Zachowania konsumenckie to wa&#x17C;ny temat w marketingu. Ich studiowanie jest integralnym elementem planowania dzia&#x142;a&#x144; zwi&#x105;zanych z produktem oraz dostarczaniem go do klienta. Obejrzenie tego filmu pomo&#x17C;e ci lepiej zrozumie&#x107; zachowania konsument&#xF3;w.</p>
                 <div data-type="media" id="auto_0f2fbd87-a882-45a1-b56c-b2406fc0bae2_med-90002" data-alt="" data-sm="./modules/m00019/index.cnxml:61:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-1-rynki-konsumenckie-i-zachowania-nabywcze" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/understandingconsumer" data-sm="./modules/m00019/index.cnxml:61:38" class="os-is-iframe" data-media="screen">
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@@ -7239,7 +7239,7 @@
                 <p id="auto_0f2fbd87-a882-45a1-b56c-b2406fc0bae2_UUIDe157d0b0-8be6-4893-7cfa-5c8fa8996d2e" data-sm="./modules/m00019/index.cnxml:62:9">Czynnikiem zewn&#x119;trznym, kt&#xF3;ry znacz&#x105;co wp&#x142;yn&#x105;&#x142; na zachowania klient&#xF3;w, by&#x142;a pandemia COVID-19. Obejrzyj poni&#x17C;szy film i zastan&#xF3;w si&#x119;, w jaki spos&#xF3;b przedstawiono w nim trendy w zachowaniach nabywc&#xF3;w i jaki m&#xF3;g&#x142; by&#x107; ich wp&#x142;yw na dzia&#x142;ania marketingowej przedsi&#x119;biorstw.</p>
                 <div data-type="media" id="auto_0f2fbd87-a882-45a1-b56c-b2406fc0bae2_med-90003" data-alt="" data-sm="./modules/m00019/index.cnxml:63:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-1-rynki-konsumenckie-i-zachowania-nabywcze" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/covid-19changedconsumerbehavior" data-sm="./modules/m00019/index.cnxml:63:38" class="os-is-iframe" data-media="screen">
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@@ -7396,7 +7396,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00006" data-sm="./modules/m00020/index.cnxml:45:9">Czynniki kulturowe odgrywaj&#x105; wa&#x17C;n&#x105; rol&#x119; w okre&#x15B;laniu najlepszych sposob&#xF3;w wprowadzania produkt&#xF3;w na rynek. Istnieje wiele przyk&#x142;ad&#xF3;w dzia&#x142;a&#x144; firm, kt&#xF3;re zako&#x144;czy&#x142;y si&#x119; niepowodzeniem, poniewa&#x17C; nie uwzgl&#x119;dnia&#x142;y kulturowej specyfiki danego rynku. Obejrzyj film CNBC wyja&#x15B;niaj&#x105;cy, dlaczego Starbucks poni&#xF3;s&#x142; pora&#x17C;k&#x119; w Australii, i przeczytaj <a href="https://openstax.org/r/examplescompanyfailure" data-sm="./modules/m00020/index.cnxml:45:370" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_UUID94e1e708-7f01-4a31-62ec-8ba59d9bf59f">artyku&#x142; o tym, jak Coca-Cola i PepsiCo dozna&#x142;y niepowodzenia</a>, kiedy po raz pierwszy wesz&#x142;y na rynek chi&#x144;ski. Zobacz tak&#x17C;e film CNBC pokazuj&#x105;cy, dlaczego 7-Eleven nie powiod&#x142;o si&#x119; w Indonezji.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90001" data-alt="" data-sm="./modules/m00020/index.cnxml:46:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/starbucksfailed" data-sm="./modules/m00020/index.cnxml:46:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7404,7 +7404,7 @@
                 </div>
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                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/7-elevenfailed" data-sm="./modules/m00020/index.cnxml:47:38" class="os-is-iframe" data-media="screen">
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@@ -7427,7 +7427,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00012" data-sm="./modules/m00020/index.cnxml:55:9">Mo&#x17C;esz r&#xF3;wnie&#x17C; obejrze&#x107; wyk&#x142;ad Gaby Barrios TED Talk. Barrios jest ekspertk&#x105; z zakresu marketingu, kt&#xF3;ra z kolei m&#xF3;wi o tym, dlaczego targetowanie konsument&#xF3;w na podstawie p&#x142;ci jest z&#x142;e dla biznesu.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90003" data-alt="" data-sm="./modules/m00020/index.cnxml:56:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/genderbasedmarketing" data-sm="./modules/m00020/index.cnxml:56:38" class="os-is-iframe" data-media="screen">
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@@ -7436,7 +7436,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00082" data-sm="./modules/m00020/index.cnxml:57:9">W humorystycznym filmie z &#x201E;The Checkout&#x201D;, programu telewizyjnego po&#x15B;wi&#x119;conego sprawom konsumenckim, om&#xF3;wiono decyzje dotycz&#x105;ce r&#xF3;&#x17C;nicowania opakowa&#x144; pod k&#x105;tem p&#x142;ci i ich wp&#x142;ywu na zachowania zakupowe.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90004" data-alt="" data-sm="./modules/m00020/index.cnxml:58:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/genderedmarketing" data-sm="./modules/m00020/index.cnxml:58:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7445,7 +7445,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00083" data-sm="./modules/m00020/index.cnxml:59:9">Jeszcze jeden film po&#x15B;wi&#x119;cony markom modowym skupia si&#x119; na tym, w jaki spos&#xF3;b przedsi&#x119;biorstwa realizuj&#x105; strategie uwzgl&#x119;dniaj&#x105;ce p&#x142;e&#x107;.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90005" data-alt="" data-sm="./modules/m00020/index.cnxml:60:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/fashionbrands" data-sm="./modules/m00020/index.cnxml:60:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7577,7 +7577,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00033" data-sm="./modules/m00020/index.cnxml:144:9">Zobacz reklam&#x119; Snickersa &#x201E;G&#x142;odny nie jeste&#x15B; sob&#x105;&#x201D;, kt&#xF3;ra odwo&#x142;uje si&#x119; do podstawowych ludzkich potrzeb fizjologicznych.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90006" data-alt="" data-sm="./modules/m00020/index.cnxml:145:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/whenyouarehungry" data-sm="./modules/m00020/index.cnxml:145:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7586,7 +7586,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00035" data-sm="./modules/m00020/index.cnxml:146:9">Reklama Lysol &#x201E;Co trzeba zrobi&#x107;, aby chroni&#x107;&#x201D;, odwo&#x142;uje si&#x119; do ludzkiej potrzeby bezpiecze&#x144;stwa i ochrony.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90007" data-alt="" data-sm="./modules/m00020/index.cnxml:147:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/resteasynomatter" data-sm="./modules/m00020/index.cnxml:147:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7596,7 +7596,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00041" data-sm="./modules/m00020/index.cnxml:149:9">Zobacz jedn&#x105; z reklam Nike z kampanii &#x201E;Find Your Greatness&#x201D; (pol. Odnajd&#x17A; Swoj&#x105; Doskona&#x142;o&#x15B;&#x107;). W jaki spos&#xF3;b odwo&#x142;uje si&#x119; ona do ludzkiej potrzeby samorealizacji?</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90009" data-alt="" data-sm="./modules/m00020/index.cnxml:150:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/fearnot" data-sm="./modules/m00020/index.cnxml:150:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7616,7 +7616,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_para-00043" data-sm="./modules/m00020/index.cnxml:155:9">Zrozumienie hierarchii potrzeb Maslowa pomo&#x17C;e ci by&#x107; skutecznym i efektywnym marketerem. Model ten spotkasz na wielu kursach biznesowych, nie tylko marketingowych, wi&#x119;c po&#x15B;wi&#x119;&#x107; troch&#x119; czasu, aby si&#x119; z nim zapozna&#x107;. Obejrzyj ten kr&#xF3;tki film, kt&#xF3;ry mo&#x17C;e pom&#xF3;c ci zrozumie&#x107;, dlaczego hierarchia potrzeb Maslowa ma tak du&#x17C;e znaczenie, i jak mo&#x17C;na j&#x105; wykorzystywa&#x107; w marketingu.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90010" data-alt="" data-sm="./modules/m00020/index.cnxml:156:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/maslowshierarchy" data-sm="./modules/m00020/index.cnxml:156:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -7716,7 +7716,7 @@
                 <p id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_UUID02bb27d7-2748-47a1-49b4-1d0f163d4abe" data-sm="./modules/m00020/index.cnxml:206:9">Obejrzyj film na temat transformacji marki Abercrombie &amp; Fitch, aby dowiedzie&#x107; si&#x119; wi&#x119;cej o tym, jak A&amp;F pozycjonuje swoj&#x105; mark&#x119; detaliczn&#x105; Hollister jako globaln&#x105; i kultow&#x105; mark&#x119; dla nastolatk&#xF3;w i repozycjonuje mark&#x119; A&amp;F, aby skupi&#x107; si&#x119; na konsumentach z pokolenia milenials&#xF3;w.</p>
                 <div data-type="media" id="auto_cf1acd3c-5cc7-4ae2-9116-90ebd2740b44_med-90012" data-alt="" data-sm="./modules/m00020/index.cnxml:207:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-2-wybrane-czynniki-wplywajace-na-zachowania-nabywcze-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/abercrombieandfitch" data-sm="./modules/m00020/index.cnxml:207:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -8062,7 +8062,7 @@
                   <p id="auto_22acfd42-4acf-4e38-bc00-8f9769eb5b49_para-00012" data-sm="./modules/m00022/index.cnxml:49:11">Wyst&#x105;pienie TEDx Jasona Garmana koncentruje si&#x119; na etycznym konsumpcjonizmie oraz sile wyboru i prawa g&#x142;osu przy podejmowaniu decyzji zakupowych.</p>
                   <div data-type="media" id="auto_22acfd42-4acf-4e38-bc00-8f9769eb5b49_med-90001" data-alt="" data-sm="./modules/m00022/index.cnxml:50:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-4-kwestie-etyczne-a-zachowania-zakupowe-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/ethicalconsumerism" data-sm="./modules/m00022/index.cnxml:50:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -8071,7 +8071,7 @@
                   <p id="auto_22acfd42-4acf-4e38-bc00-8f9769eb5b49_para-00013" data-sm="./modules/m00022/index.cnxml:51:11">Interesujesz si&#x119; etycznymi zakupami? Obejrzyj ten film, aby pozna&#x107; ich podstawy. Zapoznaj si&#x119; r&#xF3;wnie&#x17C; z tym artyku&#x142;em, aby pozna&#x107; konkretne powody, dla kt&#xF3;rych <a href="https://openstax.org/r/whyshopethically" data-sm="./modules/m00022/index.cnxml:51:193" id="auto_22acfd42-4acf-4e38-bc00-8f9769eb5b49_UUID49e172af-4269-4441-6eca-d4a05d3b9f1e">warto by&#x107; etycznym konsumentem</a>.</p>
                   <div data-type="media" id="auto_22acfd42-4acf-4e38-bc00-8f9769eb5b49_med-90002" data-alt="" data-sm="./modules/m00022/index.cnxml:52:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/3-4-kwestie-etyczne-a-zachowania-zakupowe-konsumentow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/ethicalshopping" data-sm="./modules/m00022/index.cnxml:52:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -8768,7 +8768,7 @@
                   <p id="auto_0d891610-6442-4ff1-80b4-b2e32375538f_UUIDad1ab1c4-475b-45a2-4126-0c68c9eb6fe8" data-sm="./modules/m00023/index.cnxml:21:7">Aby dowiedzie&#x107; si&#x119; wi&#x119;cej o modelu biznesowym RingCentral, obejrzyj wywiad, kt&#xF3;rego Jimowi Cramerowi z programu CNBC Mad Money udzieli&#x142; dyrektor generalny tej firmy.</p>
                   <div data-type="media" id="auto_0d891610-6442-4ff1-80b4-b2e32375538f_med-90001" data-alt="" data-sm="./modules/m00023/index.cnxml:22:7">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/4-wprowadzenie" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/ringcentral" data-sm="./modules/m00023/index.cnxml:22:36" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -9051,7 +9051,7 @@
                 <p id="auto_df02f160-6b0d-4fed-9fdd-9dd5c8a0e2ef_UUID7eb52c2f-35f4-4426-57c4-8c792bb80dc4" data-sm="./modules/m00025/index.cnxml:47:9">Aby uzyska&#x107; wi&#x119;cej informacji na temat Alibaba.com, obejrzyj ten film CNBC.</p>
                 <div data-type="media" id="auto_df02f160-6b0d-4fed-9fdd-9dd5c8a0e2ef_med-90001" data-alt="" data-sm="./modules/m00025/index.cnxml:48:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/4-2-nabywcy-na-rynku-b2b" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/whatisalibaba" data-sm="./modules/m00025/index.cnxml:48:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -9119,7 +9119,7 @@
                 <p id="auto_df02f160-6b0d-4fed-9fdd-9dd5c8a0e2ef_UUID67db6008-e68f-48db-6866-4044e89eaf44" data-sm="./modules/m00025/index.cnxml:87:9">Obejrzyj ten kr&#xF3;tki film przedstawiaj&#x105;cy centrum zakupowe. To &#x15B;wietny spos&#xF3;b na zrozumienie procesu decyzyjnego</p>
                 <div data-type="media" id="auto_df02f160-6b0d-4fed-9fdd-9dd5c8a0e2ef_med-90002" data-alt="" data-sm="./modules/m00025/index.cnxml:88:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/4-2-nabywcy-na-rynku-b2b" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/buyingcenter" data-sm="./modules/m00025/index.cnxml:88:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -9579,7 +9579,7 @@
                   <p id="auto_abd573fc-780e-4033-8c6c-948c9f143487_UUID9c55e45f-183b-49a8-5c2c-df6e62c05658" data-sm="./modules/m00028/index.cnxml:37:11">Mo&#x17C;esz r&#xF3;wnie&#x17C; obejrze&#x107; ten film.</p>
                   <div data-type="media" id="auto_abd573fc-780e-4033-8c6c-948c9f143487_med-90001" data-alt="" data-sm="./modules/m00028/index.cnxml:38:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/4-5-etyka-w-marketingu-na-rynku-b2b" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/powerofcorruption" data-sm="./modules/m00028/index.cnxml:38:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -10440,7 +10440,7 @@
                   </ul>
                   <div data-type="media" id="auto_670c29c4-5728-4021-85e9-3f61384642f7_med-90001" data-alt="" data-sm="./modules/m00030/index.cnxml:130:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-1-segmentacja-rynkow-b2c" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/domorebydoingless" data-sm="./modules/m00030/index.cnxml:130:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -10499,7 +10499,7 @@
                 <p id="auto_670c29c4-5728-4021-85e9-3f61384642f7_para-00033" data-sm="./modules/m00030/index.cnxml:170:9">Harley-Davidson to znakomity przyk&#x142;ad firmy, kt&#xF3;ra dostosowuje swoje podej&#x15B;cie marketingowe do r&#xF3;&#x17C;nych osobowo&#x15B;ci konsument&#xF3;w. Film firmy Harley-Davidson modelowo pokazuje, w jaki spos&#xF3;b organizacja mo&#x17C;e komunikowa&#x107; si&#x119; z mi&#x142;o&#x15B;nikami motocykli, jej potencjalnymi klientami.</p>
                 <div data-type="media" id="auto_670c29c4-5728-4021-85e9-3f61384642f7_med-90002" data-alt="" data-sm="./modules/m00030/index.cnxml:171:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-1-segmentacja-rynkow-b2c" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/lowriders" data-sm="./modules/m00030/index.cnxml:171:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -10739,7 +10739,7 @@
                   <p id="auto_75ce457b-4b6c-49df-a1a2-a8b94305361f_para-00011" data-sm="./modules/m00031/index.cnxml:106:11">Aby uzyska&#x107; wi&#x119;cej informacji na temat znaczenia segmentacji na rynku B2B, zapoznaj si&#x119; z filmem &#x201E;Znaczenie segmentacji klient&#xF3;w&#x201D;. Zosta&#x142; on nakr&#x119;cony przez firm&#x119; B2B Business International Market Research zajmuj&#x105;c&#x105; si&#x119; badaniami rynku i podkre&#x15B;la znaczenie oraz warto&#x15B;&#x107; ci&#x105;g&#x142;ego dog&#x142;&#x119;bnego poznawania swoich klient&#xF3;w.</p>
                   <div data-type="media" id="auto_75ce457b-4b6c-49df-a1a2-a8b94305361f_med-90001" data-alt="" data-sm="./modules/m00031/index.cnxml:107:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-2-segmentacja-rynkow-b2b" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/theimportanceofsegmenting" data-sm="./modules/m00031/index.cnxml:107:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -11187,7 +11187,7 @@
                 <p id="auto_8441a5ea-14bc-4d50-a1b2-0d7846e18796_para-00008" data-sm="./modules/m00034/index.cnxml:44:9">Aby uzyska&#x107; wi&#x119;cej informacji na temat LEGO i STEAM, obejrzyj film z Kansas City PBS.</p>
                 <div data-type="media" id="auto_8441a5ea-14bc-4d50-a1b2-0d7846e18796_med-90001" data-alt="" data-sm="./modules/m00034/index.cnxml:45:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-5-wybor-rynkow-docelowych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/blockbyblock" data-sm="./modules/m00034/index.cnxml:45:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -11219,7 +11219,7 @@
                 <p id="auto_8441a5ea-14bc-4d50-a1b2-0d7846e18796_para-00012" data-sm="./modules/m00034/index.cnxml:72:9">Persona kupuj&#x105;cego to narz&#x119;dzie, kt&#xF3;re pomaga marketerom lepiej zrozumie&#x107; ich potencjalnych klient&#xF3;w. Dowiedz si&#x119;, czym jest persona kupuj&#x105;cego i jak j&#x105; opracowa&#x107; z kr&#xF3;tkiego filmu Go Daddy.</p>
                 <div data-type="media" id="auto_8441a5ea-14bc-4d50-a1b2-0d7846e18796_med-90002" data-alt="" data-sm="./modules/m00034/index.cnxml:73:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-5-wybor-rynkow-docelowych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/creatingacustomerpersona" data-sm="./modules/m00034/index.cnxml:73:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -11228,7 +11228,7 @@
                 <p id="auto_8441a5ea-14bc-4d50-a1b2-0d7846e18796_para-00035" data-sm="./modules/m00034/index.cnxml:74:9">Obejrzyj tak&#x17C;e film Stephena Higginsa z HubSpot na temat tego, jak wykorzysta&#x107; person&#x119; kupuj&#x105;cego do zarz&#x105;dzania strategi&#x105; marketingow&#x105;.</p>
                 <div data-type="media" id="auto_8441a5ea-14bc-4d50-a1b2-0d7846e18796_med-90003" data-alt="" data-sm="./modules/m00034/index.cnxml:75:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-5-wybor-rynkow-docelowych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/hubspotsstephenhiggins" data-sm="./modules/m00034/index.cnxml:75:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -11438,7 +11438,7 @@
                   <p id="auto_a1681d67-c576-421e-8dcb-b11b966a20c4_para-00011" data-sm="./modules/m00035/index.cnxml:61:11">Innym ciekawym przyk&#x142;adem pozycjonowania bezpo&#x15B;redniego jest Wendy's, kt&#xF3;ra kilka lat temu rozpocz&#x119;&#x142;a kampani&#x119; reklamow&#x105;, podkre&#x15B;laj&#x105;c, &#x17C;e jej wo&#x142;owina jest &#x15B;wie&#x17C;a i nigdy nie jest zamra&#x17C;ana, w przeciwie&#x144;stwie do mi&#x119;sa oferowanego przez konkurent&#xF3;w, zw&#x142;aszcza McDonald's. Przyk&#x142;adem takiej reklamy jest spot Wendy's podczas Super Bowl z 2018 r., gdzie firma konfrontowa&#x142;a sw&#xF3;j przekaz bezpo&#x15B;rednio z reklamami McDonald's.</p>
                   <div data-type="media" id="auto_a1681d67-c576-421e-8dcb-b11b966a20c4_med-90001" data-alt="" data-sm="./modules/m00035/index.cnxml:62:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-6-pozycjonowanie-produktu" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/icebergwendyssuperbowl" data-sm="./modules/m00035/index.cnxml:62:40" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                       </iframe>
@@ -11698,7 +11698,7 @@
                   <p id="auto_07f481a1-4e12-4105-b75f-01cbc017b5e8_para-00020" data-sm="./modules/m00036/index.cnxml:61:11">Obejrzyj ten filmik o partnerstwie mi&#x119;dzy Subwayem a inicjatyw&#x105; &#x201E;Let's Move!&#x201D;. Tego typu przedsi&#x119;wzi&#x119;cia promuj&#x105; mark&#x119; i zach&#x119;caj&#x105; do korzystania z oferty firmy.</p>
                   <div data-type="media" id="auto_07f481a1-4e12-4105-b75f-01cbc017b5e8_med-90001" data-alt="" data-sm="./modules/m00036/index.cnxml:62:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/5-7-rozwazania-etyczne-w-kontekscie-marketingu-docelowego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/subwaysandwichchain" data-sm="./modules/m00036/index.cnxml:62:40" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                       </iframe>
@@ -12539,7 +12539,7 @@
                   <p id="auto_698ded3a-40de-45f0-9e0f-542e230c6865_para-00008" data-sm="./modules/m00038/index.cnxml:43:11">Big data to ogromne zbiory danych. Ale co to w&#x142;a&#x15B;ciwie oznacza? Pomy&#x15B;l o wszystkich danych generowanych przez smartfony za pomoc&#x105; wiadomo&#x15B;ci tekstowych, wyszukiwa&#x144;, e-maili, zdj&#x119;&#x107; itp. Teraz zastan&#xF3;w si&#x119;, ilu u&#x17C;ytkownik&#xF3;w smartfon&#xF3;w jest na &#x15B;wiecie. Obejrzyj ten film i dowiedz si&#x119;, ile danych jest tworzonych w internecie ka&#x17C;dego dnia i jak mo&#x17C;na je sklasyfikowa&#x107; za pomoc&#x105; koncepcji trzech V.</p>
                   <div data-type="media" id="auto_698ded3a-40de-45f0-9e0f-542e230c6865_med-90001" data-alt="" data-sm="./modules/m00038/index.cnxml:44:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/6-1-badania-marketingowe-i-big-data" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/whatisbigdata" data-sm="./modules/m00038/index.cnxml:44:40" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                       </iframe>
@@ -12944,7 +12944,7 @@
                 <p id="auto_f445c00f-de6e-4255-b74c-0815d0c79573_para-00023" data-sm="./modules/m00040/index.cnxml:128:9">Grupy fokusowe s&#x105; powszechn&#x105; technik&#x105; gromadzenia informacji na temat sposobu my&#x15B;lenia i zwyczaj&#xF3;w konsument&#xF3;w. Firmy wykorzystuj&#x105; te informacje do rozwoju lub zmiany swoich produkt&#xF3;w. Najlepszym sposobem na zrozumienie, jak dzia&#x142;a grupa fokusowa, jest obejrzenie kilku przyk&#x142;ad&#xF3;w na filmie udost&#x119;pnionych na TED-Ed.</p>
                 <div data-type="media" id="auto_f445c00f-de6e-4255-b74c-0815d0c79573_med-90001" data-alt="" data-sm="./modules/m00040/index.cnxml:129:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/6-3-proces-badan-marketingowych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/howfocusgroupworks" data-sm="./modules/m00040/index.cnxml:129:38" class="os-is-iframe" data-media="screen">
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@@ -12954,7 +12954,7 @@
                 <p id="auto_f445c00f-de6e-4255-b74c-0815d0c79573_para-00025" data-sm="./modules/m00040/index.cnxml:131:9">Przygotowanie do wywiadu zogniskowanego ma kluczowe znaczenie dla jego sukcesu. Wymaga znajomo&#x15B;ci tematu i umiej&#x119;tno&#x15B;ci zadawania pyta&#x144;, przy jednoczesnym zarz&#x105;dzaniu grup&#x105; os&#xF3;b. Obejrzyj ten film, aby dowiedzie&#x107; si&#x119; wi&#x119;cej o tym, na jakie kwestie nale&#x17C;y zwr&#xF3;ci&#x107; uwag&#x119; w trakcie przygotowa&#x144;.</p>
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-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/6-3-proces-badan-marketingowych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/preparingforfocusgroups" data-sm="./modules/m00040/index.cnxml:132:38" class="os-is-iframe" data-media="screen">
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@@ -14221,7 +14221,7 @@
                   <p id="auto_e9e74cf5-3cf0-4cbf-aef2-e60ca3c0e89d_para-00023" data-sm="./modules/m00043/index.cnxml:95:11">Jest wiele sposob&#xF3;w na rozwijanie wra&#x17C;liwo&#x15B;ci kulturowej, a pierwszym krokiem do tego jest &#x15B;wiadomo&#x15B;&#x107; kulturowa. Przeczytaj kr&#xF3;tki artyku&#x142; na temat pi&#x119;ciu sposob&#xF3;w poprawy &#x15B;wiadomo&#x15B;ci kulturowej dost&#x119;pny pod tym <a href="https://openstax.org/r/fiveways" data-sm="./modules/m00043/index.cnxml:95:245" id="auto_e9e74cf5-3cf0-4cbf-aef2-e60ca3c0e89d_UUIDef4af252-fbf6-4773-7698-28731710702c">linkiem</a>. Warto te&#x17C; obejrze&#x107; film, aby dowiedzie&#x107; si&#x119;, jak doskonali&#x107; swoje kompetencje kulturowe.</p>
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+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/7-1-rynek-globalny-i-korzysci-z-handlu-miedzynarodowego" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
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@@ -14883,7 +14883,7 @@
                     <p id="auto_eb9d9b6e-2151-4c39-ab21-8894a44b3758_UUIDd580210d-822c-4004-56d9-f340ab6ca9da" data-sm="./modules/m00046/index.cnxml:53:13">Warto zauwa&#x17C;y&#x107;, &#x17C;e 7-Eleven stosuje strategi&#x119; adaptacji produktu do lokalnych rynk&#xF3;w. To oznacza, &#x17C;e oferta produkt&#xF3;w w sklepach 7-Eleven mo&#x17C;e si&#x119; r&#xF3;&#x17C;ni&#x107; w zale&#x17C;no&#x15B;ci od regionu, celem lepszego dopasowania si&#x119; do preferencji i potrzeb lokalnych klient&#xF3;w.</p>
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                       <div class="os-has-iframe os-has-link" data-type="switch">
-                        <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                        <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/7-4-globalne-strategie-marketingowe" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                         <iframe width="660" height="371.4" src="https://openstax.org/r/foodwars" data-sm="./modules/m00046/index.cnxml:54:42" class="os-is-iframe" data-media="screen">
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@@ -15856,7 +15856,7 @@
               <p id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUIDdf9a0c69-4803-4c2d-4ce4-296ab13b5bd2" data-sm="./modules/m00048/index.cnxml:17:5">Po uchwaleniu w 1964 r. <span data-type="term" cmlnle:reference="ustawa o prawach obywatelskich" id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUID1ef18986-f911-48f4-5f3d-e89b1eec43e3" data-sm="./modules/m00048/index.cnxml:17:81" group-by="u">ustawy o prawach obywatelskich</span> (ang. <span data-type="foreign" xml:lang="en" lang="en" id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUID9b706594-1f63-4c72-737e-69e345f78657" data-sm="./modules/m00048/index.cnxml:17:227"><span data-type="term" cxlxt:index="foreign" id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUID89496e10-a525-4def-5268-54604c1d34e3" data-sm="./modules/m00048/index.cnxml:17:296" group-by="C">Civil Rights Act</span></span>) i powstaniu <span data-type="term" cmlnle:reference="Komisja ds. R&#xF3;wnych Szans Zatrudnienia, EEOC" id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUID9d7d6404-01ca-4f74-40b5-52db14c31fd8" data-sm="./modules/m00048/index.cnxml:17:417" group-by="K">Komisji ds. R&#xF3;wnych Szans Zatrudnienia, EEOC</span> (ang. <span data-type="foreign" xml:lang="en" lang="en" id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUID3750555a-6906-44bf-7b8a-453b59be8d25" data-sm="./modules/m00048/index.cnxml:17:591"><span data-type="term" cxlxt:index="foreign" id="auto_4cc206e5-645a-4f22-add1-ce57ebee26d6_UUID51756e9e-6be9-4723-555b-2f07aa50be7d" data-sm="./modules/m00048/index.cnxml:17:660" group-by="E">Equal Employment Opportunity Commission, EEOC</span></span>) w roku 1965 Procter &amp; Gamble w ramach akcji afirmatywnej aktywnie wdro&#x17C;y&#x142;a w&#x142;asne plany dzia&#x142;a&#x144; we wszystkich oddzia&#x142;ach firmy na ca&#x142;ym &#x15B;wiecie. Przeprowadzi&#x142;a m.in. badania dotycz&#x105;ce produkt&#xF3;w skierowanych do latynoskich konsument&#xF3;w w Miami, koncentruj&#x105;c si&#x119; na zapachu u&#x17C;ywanym w linii dezodorant&#xF3;w Secret. Przedsi&#x119;biorstwo do dzi&#x15B; anga&#x17C;uje si&#x119; w dzia&#x142;ania zwi&#x105;zane z r&#xF3;&#x17C;norodno&#x15B;ci&#x105;. W 2021 r. firma zainicjowa&#x142;a kampani&#x119; &#x201E;Widen the Screen&#x201D; podczas National Association for the Advancement of Colored People (NAACP) Image Awards. Reklama sk&#x142;ada si&#x119; z kilku kr&#xF3;tkich odcink&#xF3;w stworzonych przez czarnosk&#xF3;rych autor&#xF3;w. S&#x105; one apelem o przeciwstawianie si&#x119; stereotypom i negatywnym postawom wobec spo&#x142;eczno&#x15B;ci czarnosk&#xF3;rej. Przedstawiaj&#x105;c r&#xF3;&#x17C;ne codzienne sytuacje, kampania zach&#x119;ca konsument&#xF3;w do wyj&#x15B;cia poza ciasne schematy my&#x15B;lowe i lepszego poznania os&#xF3;b czarnosk&#xF3;rych.</p>
               <div data-type="media" data-alt="" data-sm="./modules/m00048/index.cnxml:18:5">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                  <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-wprowadzenie" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                   <iframe width="660" height="371.4" src="https://openstax.org/r/widenthescreen" data-sm="./modules/m00048/index.cnxml:18:19" class="os-is-iframe" data-media="screen">
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@@ -15930,7 +15930,7 @@
                 <p id="auto_4b27be7b-ac83-43a7-9a47-2221a8d2d74c_UUID0c2fdd57-0ae5-4e3b-6f30-47a899e700fc" data-sm="./modules/m00049/index.cnxml:40:9">Emmy-winning You Can&#x2019;t Stop Us</p>
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                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-1-roznorodnosc-i-marketing-inkluzywny" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/youcannotstopus" data-sm="./modules/m00049/index.cnxml:41:38" class="os-is-iframe" data-media="screen">
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@@ -15940,7 +15940,7 @@
                 <p id="auto_4b27be7b-ac83-43a7-9a47-2221a8d2d74c_UUID30ca9686-3cdd-431f-6939-647aae132490" data-sm="./modules/m00049/index.cnxml:43:9">Reklama Nike Unlimited You</p>
                 <div data-type="media" id="auto_4b27be7b-ac83-43a7-9a47-2221a8d2d74c_med-90002" data-alt="" data-sm="./modules/m00049/index.cnxml:44:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-1-roznorodnosc-i-marketing-inkluzywny" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/nikeunlimitedyou" data-sm="./modules/m00049/index.cnxml:44:38" class="os-is-iframe" data-media="screen">
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@@ -16009,7 +16009,7 @@
                   <p id="auto_4b27be7b-ac83-43a7-9a47-2221a8d2d74c_UUID5765714d-4bf4-4d76-66f2-e8e6bf3f3201" data-sm="./modules/m00049/index.cnxml:82:11" class="has-noteref">&#x201E;Live for Now&#x201D; to kr&#xF3;tkometra&#x17C;owy film reklamowy PepsiCo z 2017 r. z udzia&#x142;em Kendall Jenner. Zgodnie z o&#x15B;wiadczeniem PepsiCo celem reklamy by&#x142;o dotarcie do pokolenia milenials&#xF3;w i globalne przes&#x142;anie jedno&#x15B;ci, pokoju i zrozumienia. Reklama zosta&#x142;a jednak skrytykowana za trywializowanie ruchu Black Lives Matter (BLM) walcz&#x105;cego o prawa os&#xF3;b czarnosk&#xF3;rych oraz sprzeciwiaj&#x105;cego si&#x119; brutalno&#x15B;ci policji, i bagatelizowanie realnych trudno&#x15B;ci protestuj&#x105;cych, kt&#xF3;rzy d&#x105;&#x17C;&#x105; do pokoju i sprawiedliwo&#x15B;ci.<a href="#auto_4b27be7b-ac83-43a7-9a47-2221a8d2d74c_ref-12" role="doc-noteref" epub:type="noteref" class="reference" id="auto_4b27be7b-ac83-43a7-9a47-2221a8d2d74c_ref-12-a">10</a> Okre&#x15B;lono j&#x105; jako &#x201E;nieczu&#x142;&#x105; i obra&#x17A;liw&#x105;&#x201D;.</p>
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-1-roznorodnosc-i-marketing-inkluzywny" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/livefornowmomentsanthem" data-sm="./modules/m00049/index.cnxml:83:40" class="os-is-iframe" data-media="screen">
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@@ -16431,7 +16431,7 @@
                   <p id="auto_2d5f7b87-e821-440e-be2c-eaa5d021dc41_para-00009" data-sm="./modules/m00051/index.cnxml:61:11">Reklama &#x201E;Sobremesa&#x201D; firmy Target przedstawia latynosk&#x105; rodzin&#x119;, kt&#xF3;ra gromadzi si&#x119; przy stole po zako&#x144;czeniu posi&#x142;ku, aby dzieli&#x107; si&#x119; deserami, rozmawia&#x107; i cieszy&#x107; wsp&#xF3;lnie sp&#x119;dzonym czasem.</p>
                   <div data-type="media" id="auto_2d5f7b87-e821-440e-be2c-eaa5d021dc41_med-90001" data-alt="" data-sm="./modules/m00051/index.cnxml:62:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-3-marketing-skierowany-do-grup-narodowosciowych-i-etnicznych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/targetsobremesa" data-sm="./modules/m00051/index.cnxml:62:40" class="os-is-iframe" data-media="screen">
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@@ -16480,7 +16480,7 @@
                   <p id="auto_2d5f7b87-e821-440e-be2c-eaa5d021dc41_para-00020" data-sm="./modules/m00051/index.cnxml:89:11">Obejrzyj reklam&#x119; &#x201E;Wielki po&#x15B;cig&#x201D; i por&#xF3;wnaj j&#x105; z optymistyczn&#x105; reklam&#x105; &#x201E;Da Da Ding&#x201D;, w kt&#xF3;rej hinduskie kobiety uprawiaj&#x105; wiele sport&#xF3;w.</p>
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-3-marketing-skierowany-do-grup-narodowosciowych-i-etnicznych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/thegreatchase" data-sm="./modules/m00051/index.cnxml:90:40" class="os-is-iframe" data-media="screen">
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@@ -16544,7 +16544,7 @@
                   <p id="auto_2d5f7b87-e821-440e-be2c-eaa5d021dc41_para-00028" data-sm="./modules/m00051/index.cnxml:125:11">Beats by Dr. Dre to renomowany wytw&#xF3;rca produkt&#xF3;w audio, kt&#xF3;rego wsp&#xF3;&#x142;za&#x142;o&#x17C;ycielem by&#x142; Dr. Dre, raper afroameryka&#x144;skiego pochodzenia. Dwuminutowy spot reklamowy nie tylko prezentuje doskona&#x142;&#x105; jako&#x15B;&#x107; d&#x17A;wi&#x119;ku, ale tak&#x17C;e stawia widzom wa&#x17C;ne pytanie: &#x201E;Czy kochasz czarn&#x105; kultur&#x119;, czy kochasz mnie?&#x201D;.</p>
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                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/8-3-marketing-skierowany-do-grup-narodowosciowych-i-etnicznych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/youloveme" data-sm="./modules/m00051/index.cnxml:126:40" class="os-is-iframe" data-media="screen">
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@@ -20141,7 +20141,7 @@
                 <p id="auto_331ae96b-11cb-4d01-ac74-9de1e2a308ae_UUID2dc49787-de69-4961-71c3-3e24b63241cd" data-sm="./modules/m00066/index.cnxml:83:9">Je&#x15B;li urz&#x105;dzenie Oculus Quest 2 wzbudzi&#x142;o twoje zainteresowanie, obejrzyj ten kr&#xF3;tki film, w kt&#xF3;rym Meta Quest wykorzystuje YouTube'a do promowania funkcji i korzy&#x15B;ci p&#x142;yn&#x105;cych z Oculusa 2. Firma dostarcza wiele film&#xF3;w o tym, jak mo&#x17C;na korzysta&#x107; z Oculusa 2 w fitnessie, grach, eksploracji kosmosu. Zobacz filmy <a href="https://openstax.org/r/metaquestvr" data-sm="./modules/m00066/index.cnxml:83:373" id="auto_331ae96b-11cb-4d01-ac74-9de1e2a308ae_UUID53b48db3-ba8f-4ab8-5fb4-6194e9a9bd90">tutaj</a>.</p>
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-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/10-1-nowy-produkt-z-perspektywy-klienta" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/exploretheallinonevrsystem" data-sm="./modules/m00066/index.cnxml:84:38" class="os-is-iframe" data-media="screen">
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@@ -20802,7 +20802,7 @@
                 <p id="auto_8547542d-36d4-4980-85f2-3a9d9927dd9f_para-00003" data-sm="./modules/m00069/index.cnxml:27:9">Obejrzyj ten film przedstawiaj&#x105;cy za&#x142;o&#x17C;ycieli firmy opowiadaj&#x105;cych o zaletach sprzeda&#x17C;y bezpo&#x15B;redniej. Jest zabawny i pouczaj&#x105;cy. Sprawd&#x17A; to!</p>
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-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/10-4-czynniki-wplywajace-na-sukces-lub-porazke-nowych-produktow" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/ourblades" data-sm="./modules/m00069/index.cnxml:28:38" class="os-is-iframe" data-media="screen">
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@@ -21572,7 +21572,7 @@
               <p id="auto_5001a962-059a-4165-8a91-6789fc9b48ba_UUID87e1327b-e3b1-49d9-6699-1d2cb09bc053" data-sm="./modules/m00071/index.cnxml:118:9">W 2009 r. Clay Alexander jad&#x142; &#x15B;niadanie. Zanim zako&#x144;czy&#x142; posi&#x142;ek, jego jajecznica wystyg&#x142;a. Alexander zacz&#x105;&#x142; eksperymentowa&#x107; z talerzami, kt&#xF3;re mog&#x142;yby pozosta&#x107; gor&#x105;ce i utrzymywa&#x107; jedzenie w tej samej temperaturze przez ca&#x142;y czas trwania posi&#x142;ku. Pewnego dnia, pij&#x105;c kaw&#x119;, zda&#x142; sobie spraw&#x119;, &#x17C;e zastosowanie tej samej technologii w przypadku kubka do kawy by&#x142;oby rozwi&#x105;zaniem prze&#x142;omowym. Opracowa&#x142; wi&#x119;c kubek Ember.</p>
               <div data-type="media" id="auto_5001a962-059a-4165-8a91-6789fc9b48ba_med-90001" data-alt="" data-sm="./modules/m00071/index.cnxml:119:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                  <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/10-a-na-koniec-studium-przypadku" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                   <iframe width="660" height="371.4" src="https://openstax.org/r/embersfounderstory" data-sm="./modules/m00071/index.cnxml:119:38" class="os-is-iframe" data-media="screen">
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                   </iframe>
@@ -22378,7 +22378,7 @@
                   <p id="auto_0d4124ab-a346-43c0-ab02-6a4eab1e0b8e_para-00028" data-sm="./modules/m00074/index.cnxml:132:11">Aby uzyska&#x107; wi&#x119;cej informacji na temat hoteli Ritz-Carlton i ich zaanga&#x17C;owania w obs&#x142;ug&#x119; klienta, obejrzyj ten kr&#xF3;tki film z udzia&#x142;em za&#x142;o&#x17C;yciela Ritz-Carlton Horsta Schulze i Yahoo! Finance, w kt&#xF3;rym omawia on znaczenie i korzy&#x15B;ci p&#x142;yn&#x105;ce z dbania o klient&#xF3;w.</p>
                   <div data-type="media" id="auto_0d4124ab-a346-43c0-ab02-6a4eab1e0b8e_med-90001" data-alt="" data-sm="./modules/m00074/index.cnxml:133:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/11-2-uslugowy-lancuch-korzysci-i-trojkat-marketingu-uslug" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/caringforthecustomer" data-sm="./modules/m00074/index.cnxml:133:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -22430,7 +22430,7 @@
                   <p id="auto_0d4124ab-a346-43c0-ab02-6a4eab1e0b8e_para-00037" data-sm="./modules/m00074/index.cnxml:163:11">Obejrzyj ten kr&#xF3;tki film na temat modelu tr&#xF3;jk&#x105;ta marketingu us&#x142;ug, aby lepiej go zrozumie&#x107;.</p>
                   <div data-type="media" id="auto_0d4124ab-a346-43c0-ab02-6a4eab1e0b8e_med-90002" data-alt="" data-sm="./modules/m00074/index.cnxml:164:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/11-2-uslugowy-lancuch-korzysci-i-trojkat-marketingu-uslug" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/servicesmarketingtriangle" data-sm="./modules/m00074/index.cnxml:164:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -22606,7 +22606,7 @@
                   <p id="auto_6a2e05d4-2b1b-45d5-b250-cabf224a5ff0_para-00013" data-sm="./modules/m00075/index.cnxml:76:11">Obejrzyj ten film i dowiedz si&#x119; wi&#x119;cej o jako&#x15B;ci us&#x142;ug i modelu luk z wypowiedzi Jochena Wirtza, autorytetu w dziedzinie marketingu.</p>
                   <div data-type="media" id="auto_6a2e05d4-2b1b-45d5-b250-cabf224a5ff0_med-90001" data-alt="" data-sm="./modules/m00075/index.cnxml:77:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/11-3-jakosc-uslug-i-model-luk" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/thegapsmodel" data-sm="./modules/m00075/index.cnxml:77:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -22670,7 +22670,7 @@
                   <p id="auto_6a2e05d4-2b1b-45d5-b250-cabf224a5ff0_para-00028" data-sm="./modules/m00075/index.cnxml:119:11">Obejrzyj wideo na temat obs&#x142;ugi klienta przez firm&#x119; Disney.</p>
                   <div data-type="media" id="auto_6a2e05d4-2b1b-45d5-b250-cabf224a5ff0_med-90002" data-alt="" data-sm="./modules/m00075/index.cnxml:120:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/11-3-jakosc-uslug-i-model-luk" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/disneyguestservice" data-sm="./modules/m00075/index.cnxml:120:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -26273,7 +26273,7 @@
                   <p id="auto_2d9bb217-fed2-48e6-91cd-866a9f1f9066_para-00014" data-sm="./modules/m00088/index.cnxml:77:11">Coca-Cola (patrz <a href="#auto_2d9bb217-fed2-48e6-91cd-866a9f1f9066_fig-00004" data-sm="./modules/m00088/index.cnxml:77:50" id="auto_2d9bb217-fed2-48e6-91cd-866a9f1f9066_UUIDa61cea09-c6e2-4269-48ab-d4230b53725d" class="autogenerated-content">Ilustracja 13.12</a>) chcia&#x142;a, aby ludzie kojarzyli picie jej napoju z byciem szcz&#x119;&#x15B;liwym, stworzy&#x142;a wi&#x119;c ca&#x142;&#x105; kampani&#x119; opart&#x105; na emocji szcz&#x119;&#x15B;cia. Wszystko w niej skoncentrowane by&#x142;o na piciu Coca-Coli i wyborze szcz&#x119;&#x15B;cia. Stworzono hasztag #choosehappiness (pol. #wybierzszcz&#x119;&#x15B;cie) do wykorzystania w promocjach spo&#x142;eczno&#x15B;ciowych i cyfrowych. Konsumenci mogli do&#x142;&#x105;czy&#x107; swoje zdj&#x119;cia, na kt&#xF3;rych pij&#x105; Coca-Col&#x119; z przyjaci&#xF3;&#x142;mi i dodawa&#x107; #wybierzszcz&#x119;&#x15B;cie. Obejrzyj spot reklamowy z kampanii.</p>
                   <div data-type="media" id="auto_2d9bb217-fed2-48e6-91cd-866a9f1f9066_med-90001" data-alt="" data-sm="./modules/m00088/index.cnxml:78:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/13-4-proces-planowania-zintegrowanej-komunikacji-marketingowej" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/cocacolahappiness" data-sm="./modules/m00088/index.cnxml:78:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -26563,7 +26563,7 @@
                 <p id="auto_2d9bb217-fed2-48e6-91cd-866a9f1f9066_UUID4362192d-91c4-4583-79cc-146912e563e7" data-sm="./modules/m00088/index.cnxml:299:9">Pos&#x142;uchaj dr. Schultza m&#xF3;wi&#x105;cego o trendach w zakresie ZKM pod wskazanym linkiem.</p>
                 <div data-type="media" id="auto_2d9bb217-fed2-48e6-91cd-866a9f1f9066_med-90002" data-alt="" data-sm="./modules/m00088/index.cnxml:300:9">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/13-4-proces-planowania-zintegrowanej-komunikacji-marketingowej" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/donschultz" data-sm="./modules/m00088/index.cnxml:300:38" class="os-is-iframe" data-media="screen">
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                     </iframe>
@@ -28465,7 +28465,7 @@
                   <p id="auto_6269ec44-e6bd-4a15-8d4c-65a82783aa6f_UUID95d7474b-1b47-497d-4833-d29d39e0a50c" data-sm="./modules/m00094/index.cnxml:63:11">Sprawd&#x17A; <a href="https://openstax.org/r/hashtagsfbatkid" data-sm="./modules/m00094/index.cnxml:63:71" id="auto_6269ec44-e6bd-4a15-8d4c-65a82783aa6f_UUID56777c46-49af-4431-5b53-2c853a83a419">#SFBatkid na Twitterze</a>, obejrzyj zwiastun filmu opowiadaj&#x105;cego histori&#x119; Batkida, a tak&#x17C;e film prezentuj&#x105;cy kampani&#x119; <span data-type="foreign" xml:lang="en" lang="en" id="auto_6269ec44-e6bd-4a15-8d4c-65a82783aa6f_UUID0e3bc890-6a59-4f4e-504a-c0ddaf6a124c" data-sm="./modules/m00094/index.cnxml:63:291">public relations</span>.</p>
                   <div data-type="media" id="auto_6269ec44-e6bd-4a15-8d4c-65a82783aa6f_med-90001" data-alt="" data-sm="./modules/m00094/index.cnxml:64:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/14-4-public-relations-i-jego-rola-w-miksie-promocyjnym" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/batkidbegins" data-sm="./modules/m00094/index.cnxml:64:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -28605,7 +28605,7 @@
                   <p id="auto_1cdb52c6-1a6c-4b46-8c73-017196a5a280_UUID58a46905-dce3-448f-70cc-b3bf8b29313c" data-sm="./modules/m00095/index.cnxml:35:11">Zajrzyj do artyku&#x142;u na stronie <a href="https://openstax.org/r/petfoodindustry" data-sm="./modules/m00095/index.cnxml:35:94" id="auto_1cdb52c6-1a6c-4b46-8c73-017196a5a280_UUID1eb954ed-f6b7-41ff-6b8e-09b6c4000f62">Pet Food Industry.com</a>, aby dowiedzie&#x107; si&#x119; wi&#x119;cej o Campfire Treats. Je&#x15B;li interesuje ci&#x119; zdobycie szerszej wiedzy na temat tego produktu, sprawd&#x17A; recenzj&#x119; wideo Top Dog Tips lub zapoznaj si&#x119; z <a href="https://openstax.org/r/groovygoldendoodles" data-sm="./modules/m00095/index.cnxml:35:391" id="auto_1cdb52c6-1a6c-4b46-8c73-017196a5a280_UUIDc1a0528f-d32c-47e6-6df0-5ba2306dc895">artyku&#x142;em Groovy Goldendoodles</a>.</p>
                   <div data-type="media" id="auto_1cdb52c6-1a6c-4b46-8c73-017196a5a280_med-90001" data-alt="" data-sm="./modules/m00095/index.cnxml:36:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/14-5-korzysci-i-ograniczenia-public-relations" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/campfirenaturaldog" data-sm="./modules/m00095/index.cnxml:36:40" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                       </iframe>
@@ -29144,7 +29144,7 @@
               <p id="auto_dedb394a-6420-4d8b-a910-c06969055011_UUID4b284c44-2be3-4a3e-7ce8-992f0d9815cd" data-sm="./modules/m00096/index.cnxml:132:9">W Bo&#x17C;e Narodzenie 2019 r. Peloton wprowadzi&#x142; na rynek swoj&#x105; prze&#x142;omow&#x105; reklam&#x119;, kt&#xF3;ra sta&#x142;a si&#x119; kamieniem milowym dla tej rozwijaj&#x105;cej si&#x119; marki. Narracja reklamy skupia&#x142;a si&#x119; na m&#x119;&#x17C;czy&#x17A;nie obdarowuj&#x105;cym swoj&#x105; &#x17C;on&#x119; rowerem Peloton, prowadz&#x105;c widz&#xF3;w przez seri&#x119; intymnych moment&#xF3;w i przemy&#x15B;le&#x144; kobiety, kt&#xF3;re towarzyszy&#x142;y jej podczas korzystania z roweru i d&#x105;&#x17C;enia do poprawy kondycji fizycznej. Ta reklama wzbudzi&#x142;a jednak kontrowersje i oburzenie w&#x15B;r&#xF3;d widz&#xF3;w, kt&#xF3;rzy uznali, &#x17C;e m&#x105;&#x17C; na &#x15B;wi&#x119;ta narzuca swojej &#x17C;onie upominek w postaci &#x107;wicze&#x144;, co mo&#x17C;e sugerowa&#x107; niezadowolenie z jej obecnej formy.</p>
               <div data-type="media" id="auto_dedb394a-6420-4d8b-a910-c06969055011_med-90001" data-alt="" data-sm="./modules/m00096/index.cnxml:133:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                  <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/14-a-na-koniec-studium-przypadku" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                   <iframe width="660" height="371.4" src="https://openstax.org/r/pelotonbikechristmas" data-sm="./modules/m00096/index.cnxml:133:38" class="os-is-iframe" data-media="screen">
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                   </iframe>
@@ -29154,7 +29154,7 @@
               <p id="auto_dedb394a-6420-4d8b-a910-c06969055011_UUID59c50cc0-428e-4582-7aec-693d8c18f891" data-sm="./modules/m00096/index.cnxml:135:9">Jednak r&#xF3;wnie interesuj&#x105;ce by&#x142;o to, &#x17C;e reklama zainspirowa&#x142;a stworzenie parodii, w kt&#xF3;rej mo&#x17C;na us&#x142;ysze&#x107; g&#x142;os samego Ryana Reynoldsa, producenta i aktora znanego z dziesi&#x105;tek r&#xF3;l filmowych. S&#x142;u&#x17C;y&#x142;a ona promocji Aviation Gin &#x2013; marki nale&#x17C;&#x105;cej do aktora. Co ciekawe, w tej parodii wyst&#x105;pi&#x142;a &#x201E;&#x17C;ona&#x201D; z oryginalnej reklamy Pelotonu. W ten spos&#xF3;b parodia zrealizowa&#x142;a trzy cele: utrzyma&#x142;a zainteresowanie mark&#x105; Peloton, skutecznie promowa&#x142;a Aviation Gin, tworz&#x105;c przy tym zapadaj&#x105;c&#x105; w pami&#x119;&#x107; opowie&#x15B;&#x107;, i w nieoczekiwany spos&#xF3;b po&#x142;&#x105;czy&#x142;a losy Reynoldsa, Aviation Gin i Pelotonu w jednym, sprytnym posuni&#x119;ciu marketingowym.</p>
               <div data-type="media" id="auto_dedb394a-6420-4d8b-a910-c06969055011_med-90002" data-alt="" data-sm="./modules/m00096/index.cnxml:136:9">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                  <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/14-a-na-koniec-studium-przypadku" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                   <iframe width="660" height="371.4" src="https://openstax.org/r/aviationgin" data-sm="./modules/m00096/index.cnxml:136:38" class="os-is-iframe" data-media="screen">
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@@ -29170,7 +29170,7 @@
               <p id="auto_dedb394a-6420-4d8b-a910-c06969055011_UUIDde06ffb7-c0e7-4ec5-4c01-bbc8948f744e" data-sm="./modules/m00096/index.cnxml:144:9">Po sukcesie reklamy Aviation Gin, kt&#xF3;ra delikatnie &#x17C;artowa&#x142;a z oryginalnej reklamy Pelotonu, Reynolds ponownie po&#x142;&#x105;czy&#x142; swoje si&#x142;y z mark&#x105;. Nowa parodia skupi&#x142;a si&#x119; na Pelotonie i postaci Mr Biga. Aktor Chris Noth, kt&#xF3;ry gra&#x142; Mr Biga zar&#xF3;wno w oryginalnym serialu &#x201E;Seks w wielkim mie&#x15B;cie&#x201D;, jak i w remake&#x2019;u &#x201E;I tak po prostu...&#x201D;, zgodzi&#x142; si&#x119; wyst&#x105;pi&#x107; w tej reklamie i w zaledwie 48 godzin po emisji odcinka zosta&#x142; w niej pokazany jako osoba &#x17C;yj&#x105;ca. By&#x142; to inteligentny i przemy&#x15B;lany ruch, kt&#xF3;ry niew&#x105;tpliwie przyczyni&#x142; si&#x119; do wzrostu rozpoznawalno&#x15B;ci marki Peloton. Obejrzyj scen&#x119; &#x15B;mierci postaci w serialu, a tak&#x17C;e reklam&#x119; b&#x119;d&#x105;c&#x105; odpowiedzi&#x105; na ten w&#x105;tek.</p>
               <div data-type="media" id="auto_dedb394a-6420-4d8b-a910-c06969055011_med-90003" data-alt="" data-sm="./modules/m00096/index.cnxml:145:9">
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-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                  <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/14-a-na-koniec-studium-przypadku" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                   <iframe width="660" height="371.4" src="https://openstax.org/r/justlikethat" data-sm="./modules/m00096/index.cnxml:145:38" class="os-is-iframe" data-media="screen">
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@@ -29476,7 +29476,7 @@
                 <p id="auto_07f76e29-6acc-4845-ab7c-e31fa48068a0_UUIDe68dbcd7-9644-4b68-5aff-0352219d05f5" data-sm="./modules/m00098/index.cnxml:41:9">Obejrzyj film o sprzeda&#x17C;y osobistej. Dowiedz si&#x119;, kiedy jest ona najbardziej odpowiednia, do sprzeda&#x17C;y jakich kategorii produkt&#xF3;w najlepiej jest j&#x105; stosowa&#x107; i jakie ma wady.</p>
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-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/15-1-sprzedaz-osobista-i-jej-rola-w-miksie-promocyjnym" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/whatispersonalselling" data-sm="./modules/m00098/index.cnxml:42:38" class="os-is-iframe" data-media="screen">
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@@ -29485,7 +29485,7 @@
                 <p id="auto_07f76e29-6acc-4845-ab7c-e31fa48068a0_UUID2866acd8-3874-4a75-597d-1ee569de8676" data-sm="./modules/m00098/index.cnxml:43:9">Obejrzyj symulacj&#x119; sprzeda&#x17C;y osobistej, aby zyska&#x107; pogl&#x105;d na to, jak wygl&#x105;da rozmowa sprzeda&#x17C;owa, i przeczytaj przewodnik omawiaj&#x105;cy zalety, wady, proces, strategie i <a href="https://openstax.org/r/salespersonalselling" data-sm="./modules/m00098/index.cnxml:43:228" id="auto_07f76e29-6acc-4845-ab7c-e31fa48068a0_UUIDe91bc67a-feff-4dd4-505d-f41b09141227">przyk&#x142;ady sprzeda&#x17C;y osobistej</a>.</p>
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                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/15-1-sprzedaz-osobista-i-jej-rola-w-miksie-promocyjnym" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/personalsellingroleplay" data-sm="./modules/m00098/index.cnxml:44:38" class="os-is-iframe" data-media="screen">
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@@ -31508,7 +31508,7 @@
                   <p id="auto_e028a6b8-0369-41ec-b879-cd0f753b9bf2_UUID2dbd48fe-d81e-4c2f-6f1f-2f3f5f318f00" data-sm="./modules/m00106/index.cnxml:63:11">Fragment filmu &#x201E;Joy&#x201D; z Jennifer Lawrence w roli prawdziwej przedsi&#x119;biorczyni Joy Mangano prezentuje dzia&#x142;anie reklamy bezpo&#x15B;redniej reakcji (DRTV).</p>
                   <div data-type="media" id="auto_e028a6b8-0369-41ec-b879-cd0f753b9bf2_med-90001" data-alt="" data-sm="./modules/m00106/index.cnxml:64:11">
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/16-1-tradycyjny-i-cyfrowy-marketing-bezposredni" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/jenniferlawrence" data-sm="./modules/m00106/index.cnxml:64:40" class="os-is-iframe" data-media="screen">
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                       </iframe>
@@ -31608,7 +31608,7 @@
                   <p id="auto_e028a6b8-0369-41ec-b879-cd0f753b9bf2_UUID69c64649-b482-4a84-4baf-a622a93eebfb" data-sm="./modules/m00106/index.cnxml:128:11">Obejrzyj reklam&#x119; Super Bowl 2022 z DJ Khaledem tutaj.</p>
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                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/16-1-tradycyjny-i-cyfrowy-marketing-bezposredni" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/quickbooksandmailchimp" data-sm="./modules/m00106/index.cnxml:129:40" class="os-is-iframe" data-media="screen">
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@@ -31899,7 +31899,7 @@
                   <p id="auto_45fb6a9b-89a2-4bf6-8112-afe12af90a31_UUID6b624206-9838-43a6-47c7-fd9081c4394c" data-sm="./modules/m00107/index.cnxml:160:11">Marketing wirusowy (wiralowy) wykorzystuje tre&#x15B;ci na tyle ciekawe b&#x105;d&#x17A; zabawne, &#x17C;e u&#x17C;ytkownicy przekazuj&#x105; je mi&#x119;dzy sob&#x105;, dzi&#x119;ki czemu rozprzestrzeniaj&#x105; si&#x119; one jak wirus. Dlaczego niekt&#xF3;re rzeczy staj&#x105; si&#x119; wirusowe, a inne nie? Pos&#x142;uchaj wydawcy BuzzFeed, Dao Nguyen, i poznaj taktyki, kt&#xF3;rych jej zesp&#xF3;&#x142; u&#x17C;ywa, aby sprawi&#x107;, &#x17C;e tre&#x15B;ci staj&#x105; si&#x119; wiralowe.</p>
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/16-2-marketing-w-sieciach-spolecznosciowych-i-marketing-mobilny" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/somethinggoviral" data-sm="./modules/m00107/index.cnxml:161:40" class="os-is-iframe" data-media="screen">
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@@ -33284,7 +33284,7 @@
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-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/17-1-funkcja-kanalow-dystrybucji" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/channelsofdistribution" data-sm="./modules/m00111/index.cnxml:35:38" class="os-is-iframe" data-media="screen">
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@@ -33607,7 +33607,7 @@
                   </ul>
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/17-2-rodzaje-kanalow-dystrybucji" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/whatisachannelsystem" data-sm="./modules/m00112/index.cnxml:101:40" class="os-is-iframe" data-media="screen">
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@@ -33618,7 +33618,7 @@
                   </ul>
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/17-2-rodzaje-kanalow-dystrybucji" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/whatisaverticalmarketing" data-sm="./modules/m00112/index.cnxml:107:40" class="os-is-iframe" data-media="screen">
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@@ -33669,7 +33669,7 @@
                   </ul>
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/17-2-rodzaje-kanalow-dystrybucji" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/retailrevolution" data-sm="./modules/m00112/index.cnxml:139:40" class="os-is-iframe" data-media="screen">
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@@ -33680,7 +33680,7 @@
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-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/17-2-rodzaje-kanalow-dystrybucji" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/omnichannelretailing" data-sm="./modules/m00112/index.cnxml:145:40" class="os-is-iframe" data-media="screen">
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@@ -34643,7 +34643,7 @@
                 <p id="auto_4e0299de-4393-47d8-9023-ae5d87039723_para-00003" data-sm="./modules/m00117/index.cnxml:27:9">Dowiedz si&#x119; wi&#x119;cej o odpowiedzialno&#x15B;ci &#x15B;rodowiskowej w &#x142;a&#x144;cuchu dostaw. Obejrzyj materia&#x142;: Warto&#x15B;&#x107;, szybko&#x15B;&#x107;, wp&#x142;yw na &#x15B;rodowisko i spo&#x142;ecze&#x144;stwo &#x2013; &#x142;a&#x144;cuch dostaw HP.</p>
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                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/17-7-etyka-w-zarzadzaniu-lancuchem-dostaw" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/valuespeedenvironmental" data-sm="./modules/m00117/index.cnxml:28:38" class="os-is-iframe" data-media="screen">
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@@ -35848,7 +35848,7 @@
                   <p id="auto_7d3158ae-b46d-437d-8501-e0ca2d3809bd_UUIDae2d2f2e-4ff7-4995-703f-0a8c3a0729ed" data-sm="./modules/m00120/index.cnxml:213:11">Obejrzyj poni&#x17C;szy film i dowiedz si&#x119; wi&#x119;cej o wp&#x142;ywie sklep&#xF3;w dyskontowych na lokalne spo&#x142;eczno&#x15B;ci i handel. Eksperci wypowiadaj&#x105; si&#x119; w nim na temat potencjalnego negatywnego wp&#x142;ywu sklep&#xF3;w dyskontowych i problem&#xF3;w, jakie mog&#x105; one powodowa&#x107;.</p>
                   <div data-type="media" id="auto_7d3158ae-b46d-437d-8501-e0ca2d3809bd_med-90001" data-alt="" data-sm="./modules/m00120/index.cnxml:214:11">
                     <div class="os-has-iframe os-has-link" data-type="switch">
-                      <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                      <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/18-2-rodzaje-sprzedawcow-detalicznych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                       <iframe width="660" height="371.4" src="https://openstax.org/r/dealornodeal" data-sm="./modules/m00120/index.cnxml:214:40" class="os-is-iframe" data-media="screen">
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@@ -36480,7 +36480,7 @@
                 <p id="auto_e6be3150-6a2e-439f-af83-2132e2e33e67_UUID496ff162-defb-43fb-4d6c-dc756927e218" data-sm="./modules/m00121/index.cnxml:77:9">Wraz z rozwojem du&#x17C;ych sieci detalicznych mniejsze, rodzinne sklepy zacz&#x119;&#x142;y traci&#x107; klient&#xF3;w. W ma&#x142;ych miastach i na obszarach wiejskich stanowi&#x142;o to problem ekonomiczny. Jednak niekt&#xF3;rzy detali&#x15B;ci, mimo niesprzyjaj&#x105;cego trendu, odnosz&#x105; sukcesy na tych obszarach. Obejrzyj film o tym, jak Dollar Stores znajduje swoj&#x105; nisz&#x119; w miastach, w kt&#xF3;rych wielu innych sprzedawc&#xF3;w detalicznych zako&#x144;czy&#x142;o dzia&#x142;alno&#x15B;&#x107;.</p>
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                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/18-3-strategiczne-decyzje-sprzedawcow-detalicznych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/r/dealornodeal" data-sm="./modules/m00121/index.cnxml:78:38" class="os-is-iframe" data-media="screen">
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@@ -36563,7 +36563,7 @@
                 <p id="auto_e6be3150-6a2e-439f-af83-2132e2e33e67_UUID98583a4f-252f-46d9-7e7e-f4a1d7001213" data-sm="./modules/m00121/index.cnxml:125:9">Konsumenci maj&#x105; wysokie oczekiwania wobec sprzedawc&#xF3;w, zar&#xF3;wno tych internetowych, jak i stacjonarnych. Obejrzyj wyst&#x105;pienie TED Talk na temat rewolucji w handlu detalicznym.</p>
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-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/18-3-strategiczne-decyzje-sprzedawcow-detalicznych" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
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@@ -37512,7 +37512,7 @@
               <p id="auto_91e10926-813a-417c-8687-a44726abe22a_UUIDe17ed1f4-799f-41e9-6ccc-8c35e75b91fe" data-sm="./modules/m00125/index.cnxml:113:9">Ace szczyci si&#x119; tym, &#x17C;e jest lokalnym sklepem budowlanym. Zawsze zatrudnia kompetentny personel, kt&#xF3;ry jest w stanie odpowiedzie&#x107; na pytania klienta i udzieli&#x107; fachowych porad. To w&#x142;a&#x15B;nie poziom obs&#x142;ugi klienta stanowi o przewadze konkurencyjnej tej sieci. Zazwyczaj potrzeba mniej ni&#x17C; pi&#x119;&#x107; minut, aby przyjazny, ubrany w czerwony uniform pracownik Ace rozpocz&#x105;&#x142; proces obs&#x142;ugi klienta.</p>
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+                  <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/18-a-na-koniec-studium-przypadku" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
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@@ -38453,7 +38453,7 @@
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+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/19-5-marketing-ukierunkowany-na-cel" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
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+                    <a class="os-is-link" href="https://openstax.org/books/marketing-podstawy/pages/19-5-marketing-ukierunkowany-na-cel" target="_blank" rel="noopener nofollow" data-media="print">Przejd&#x17A; do tre&#x15B;ci multimedialnej</a>
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diff --git a/spec/recipes_spec/books/political-science/expected_output.xhtml b/spec/recipes_spec/books/political-science/expected_output.xhtml
index 4c8339061..fdc386ece 100644
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@@ -1755,7 +1755,7 @@
             <aside role="doc-footnote" epub:type="footnote" id="auto_d6a92cde-0c4d-4bcf-9e4e-bcb5ef32e512_foot-00010"><div data-type="footnote-number">39</div>Florian Weiler and Matthais Br&#xE4;ndli, &#x201C;Inside versus Outside Lobbying: How the Institutional Framework Shapes the Lobbying Behaviour of Interest Groups,&#x201D; <em data-effect="italics">European Journal of Political Research</em> 54, no. 4 (November 2015): 745&#x2013;766, https://doi.org/10.1111/1475-6765.12106.</aside>
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@@ -1825,7 +1825,7 @@
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diff --git a/spec/recipes_spec/books/python/expected_output.xhtml b/spec/recipes_spec/books/python/expected_output.xhtml
index aa0df2a2b..ca14534ee 100644
--- a/spec/recipes_spec/books/python/expected_output.xhtml
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@@ -138,7 +138,7 @@
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-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://www.youtube.com/embed/dqNuJ75QfO0" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -175,7 +175,7 @@
             <p id="auto_20191cb4-67ac-44d6-a4e4-12baca3edc6a_para-00012">The following program will read an hourly pay from the user input, calculate the weekly pay based on a 40-hour work week, and output the result. The user input has been prepopulated with the value 40. Click the "Run" button to execute the program. The program reads the value 40 from the pre-entered input. Change the user input value to 50, and re-run the program.</p>
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+                <a class="os-is-link" href="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22%23%20Get%20hourly%20wage%20from%20user%5Cnhourly_wage%20%3D%20int(input())%20%20%5Cn%5Cn%23%20Calculate%20weekly%20pay%20for%20a%2040-hour%20work%20week%5Cnweekly_pay%20%3D%2040%20*%20hourly_wage%5Cn%5Cn%23%20Output%20the%20weekly%20pay%5Cnprint(weekly_pay)%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22hourly_wage%20%3D%20int(input())%5Cn%5Cnweekly_pay%20%3D%2040%20*%20hourly_wage%5Cn%5Cnprint(weekly_pay)%22%7D%5D%2C%22input%22%3A%2240%22%2C%22showSolution%22%3Atrue%7D" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -345,7 +345,7 @@
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                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-1-output-and-input" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -452,7 +452,7 @@ print(" world!")</pre>
             <div class="os-note-body">
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-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-1-output-and-input" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.OS-placeholder.com/index.html" class="os-is-iframe" data-media="screen">
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@@ -563,7 +563,7 @@ And that has made all the difference.
         </pre>
             <div data-type="media" data-alt="multi-line" id="auto_074e7d3a-77f8-4515-b909-7de45f8ffcc6_24">
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+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-1-output-and-input" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22%23%20Type%20your%20code%20after%20this%20comment%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22print(%5C%22I%20shall%20be%20telling%20this%20with%20a%20sigh%5C%22)%5Cnprint(%5C%22Somewhere%20ages%20and%20ages%20hence%3A%5C%22)%5Cnprint(%5C%22Two%20roads%20diverged%20in%20a%20wood%2C%20and%20I--%5C%22)%5Cnprint(%5C%22I%20took%20the%20one%20less%20traveled%20by%2C%5C%22)%5Cnprint(%5C%22And%20that%20has%20made%20all%20the%20difference.%5C%22)%22%7D%5D%2C%22input%22%3A%22%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
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@@ -590,7 +590,7 @@ And that has made all the difference.
             </ul>
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+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-1-output-and-input" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22%23%20Type%20your%20code%20after%20this%20comment%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22print(%5C%22What%20is%20your%20name%3F%20%5C%22)%5Cnname%20%3D%20input()%5Cnprint(%5C%22What%20do%20you%20like%3F%20%5C%22)%5Cnlike%20%3D%20input()%5Cnprint()%5Cnprint(name%2C%20%5C%22likes%5C%22%2C%20like)%5Cn%22%7D%5D%2C%22input%22%3A%22%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
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@@ -631,7 +631,7 @@ And that has made all the difference.
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-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-2-variables-and-assignments" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -767,7 +767,7 @@ And that has made all the difference.
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+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-2-variables-and-assignments" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22%23%20Type%20your%20code%20after%20this%20comment%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22team1%20%3D%20%5C%22Liverpool%5C%22%5Cnscore1%20%3D%204%5Cnteam2%20%3D%20%5C%22Chelsea%5C%22%5Cnscore2%20%3D%203%5Cn%5Cnprint(team1%2C%20%5C%22versus%5C%22%2C%20team2)%5Cnprint(%5C%22Final%20score%3A%5C%22%2C%20score1%2C%20%5C%22to%5C%22%2C%20score2)%5Cn%22%7D%5D%2C%22input%22%3A%22%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
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@@ -986,7 +986,7 @@ And that has made all the difference.
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+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-3-string-basics" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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@@ -1273,7 +1273,7 @@ to the screen on separate lines?</div>
             </ul>
             <div data-type="media" data-alt="concatination_program" id="auto_89a891f5-a98b-4bf5-99f6-a8812475287a_16">
               <div class="os-has-iframe os-has-link" data-type="switch">
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@@ -1296,7 +1296,7 @@ It is also a gigantic undertaking in the foundations of knowledge."<span data-ty
     - Grace Hopper </pre>
             <div data-type="media" data-alt="escape_sequences_program" id="auto_89a891f5-a98b-4bf5-99f6-a8812475287a_19">
               <div class="os-has-iframe os-has-link" data-type="switch">
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@@ -1349,7 +1349,7 @@ SyntaxError: Missing parentheses in call to 'print'. Did you mean print("Hello")
             <div class="os-note-body">
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+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-4-error-messages" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
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                   </iframe>
@@ -1603,7 +1603,7 @@ choice = intput("What would you like? ")</div>
             <p id="auto_9a60b8a4-4fde-4459-8f23-6aadf57e5d77_para-00012">The following program has three errors. Run the program to find the first error, and correct the corresponding line of code. Then run the program again to find and correct the second error. Keep running and correcting the program until no errors are found.</p>
             <div data-type="media" data-alt="three_errors" id="auto_9a60b8a4-4fde-4459-8f23-6aadf57e5d77_17">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-4-error-messages" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22word%20%3D%20input(%5C%22What%20is%20your%20favorite%20word%3F%20%27)%5Cnprint()%5Cnprint(%5C%22You%20said%3A%5C%22%2C%20Word)%5Cn%20print(%5C%22That%27s%20all%2C%20Folks!%5C%22)%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22word%20%3D%20input(%5C%22What%20is%20your%20favorite%20word%3F%20%5C%22)%5Cnprint()%5Cnprint(%5C%22You%20said%3A%5C%22%2C%20word)%5Cnprint(%5C%22That%27s%20all%2C%20Folks!%5C%22)%5Cn%22%7D%5D%2C%22input%22%3A%22solidarity%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -1622,7 +1622,7 @@ choice = intput("What would you like? ")</div>
             <p id="auto_9a60b8a4-4fde-4459-8f23-6aadf57e5d77_para-00013">This code is based on an earlier example, but the code contains several mistakes. One line is missing required punctuation, and another line uses incorrect symbols. Run the program to find the first error, and correct the corresponding line of code. Keep running and correcting the program until no errors are found.</p>
             <div data-type="media" data-alt="wrong_symbols" id="auto_9a60b8a4-4fde-4459-8f23-6aadf57e5d77_19">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-4-error-messages" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22team1%20%3D%20%5C%22Liverpool%5C%22%5Cnscore1%20%3D%20%5C%224%5C%22%5Cnteam2%20%3D%20%5C%22Chelsea%5C%22%5Cnscore2%20%3D%20%5C%223%5C%22%5Cn%5Cnprint(team1%20%5C%22versus%5C%22%20team2)%5Cnprint%5B%5C%22Final%20score%3A%5C%22%20score1%20%5C%22to%5C%22%20score2%5D%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22team1%20%3D%20%5C%22Liverpool%5C%22%5Cnscore1%20%3D%20%5C%224%5C%22%5Cnteam2%20%3D%20%5C%22Chelsea%5C%22%5Cnscore2%20%3D%20%5C%223%5C%22%5Cn%5Cnprint(team1%2C%20%5C%22versus%5C%22%2C%20team2)%5Cnprint(%5C%22Final%20score%3A%5C%22%20score1%20%5C%22to%5C%22%20score2)%5Cn%22%7D%5D%2C%22input%22%3A%22%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -1768,7 +1768,7 @@ item2 = input("Item #2: ")</pre>
             <div class="os-note-body">
               <div data-type="media" data-alt="comments_in_program" id="auto_f76aaef1-226c-4625-852e-2da19ffaf476_6">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-5-comments" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.OS-placeholder.com/index.html" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -1868,7 +1868,7 @@ print("Everyone cheer for", name);
             <div class="os-note-body">
               <div data-type="media" data-alt="vacations_docstring" id="auto_f76aaef1-226c-4625-852e-2da19ffaf476_8">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-5-comments" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.OS-placeholder.com/index.html" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -1989,7 +1989,7 @@ input.<br />
             </h4>
             <div data-type="media" data-alt="whos_birthday" id="auto_f76aaef1-226c-4625-852e-2da19ffaf476_11">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-5-comments" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22name%20%3D%20input(%5C%22Whose%20birthday%20is%20today%3F%20%5C%22)%5Cnname%20%3D%20name%20%2B%20%5C%22!%5C%22%5Cnprint()%5Cnprint(%5C%22Happy%20birthday%20to%5C%22%2C%20name)%3B%5Cnprint(%5C%22Everyone%20cheer%20for%5C%22%2C%20name)%3B%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22%23%20get%20the%20person%27s%20name%5Cnname%20%3D%20input(%5C%22Whose%20birthday%20is%20today%3F%20%5C%22)%5Cnname%20%3D%20name%20%2B%20%5C%22!%5C%22%5Cn%5Cn%23%20print%20a%20birthday%20message%5Cnprint()%5Cnprint(%5C%22Happy%20birthday%20to%5C%22%2C%20name)%3B%5Cnprint(%5C%22Everyone%20cheer%20for%5C%22%2C%20name)%3B%5Cn%22%7D%5D%2C%22input%22%3A%22Eduardo%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -2008,7 +2008,7 @@ input.<br />
             <p id="auto_f76aaef1-226c-4625-852e-2da19ffaf476_para-00017">Write a docstring for the following program. The first line of the docstring should explain, in one short sentence, what the program is. The second line of the docstring should be blank. The third line should include a longer explanation of what the program does.</p>
             <div data-type="media" data-alt="personalized_greeting" id="auto_f76aaef1-226c-4625-852e-2da19ffaf476_13">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-5-comments" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22name%20%3D%20input(%5C%22What%20is%20your%20name%3F%20%5C%22)%5Cnprint(%5C%22Hello%2C%5C%22%2C%20name%20%2B%20%5C%22!%5C%22)%5Cn%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22%5C%22%5C%22%5C%22Personalized%20greeting.%5Cn%5CnThis%20program%20asks%20the%20user%20for%20their%20name%2C%20says%20hello%2C%20and%20repeats%5Cnback%20their%20name%20followed%20by%20an%20exclamation%20point.%5Cn%5C%22%5C%22%5C%22%5Cn%5Cnname%20%3D%20input(%5C%22What%20is%20your%20name%3F%20%5C%22)%5Cnprint(%5C%22Hello%2C%5C%22%2C%20name%20%2B%20%5C%22!%5C%22)%5Cn%22%7D%5D%2C%22input%22%3A%22Sequoia%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -2245,7 +2245,7 @@ print("The unanimous Declaration of the thirteen united States of "
             <div class="os-note-body">
               <div data-type="media" data-alt="vacations_docstring" id="auto_e2f6f1ca-d0f3-4d44-8dde-c94f54baef08_23">
                 <div class="os-has-iframe os-has-link" data-type="switch">
-                  <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                  <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-6-formatting-code" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                   <iframe width="660" height="371.4" src="https://www.OS-placeholder.com/index.html" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                   </iframe>
@@ -2467,7 +2467,7 @@ saying= "Happy "
             <p id="auto_e2f6f1ca-d0f3-4d44-8dde-c94f54baef08_para-00020">The following code works correctly but is formatted poorly. In particular, the code does not include spaces recommended by PEP 8. Furthermore, two of the lines are about 90 characters long. Reformat the code to follow the guidelines in this section. Be careful not to change the behavior of the code itself.</p>
             <div data-type="media" data-alt="space_out" id="auto_e2f6f1ca-d0f3-4d44-8dde-c94f54baef08_29">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-6-formatting-code" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters={&quot;files&quot;%3A[{&quot;contents&quot;%3A&quot;adj1%3Dinput (\&quot;Adjective%3A \&quot;)\nadj2%3Dinput (\&quot;Adjective%3A \&quot;)\nnoun1%3Dinput(\&quot;Noun%3A \&quot;)\nnoun2%3Dinput(\&quot;Noun%3A \&quot;)\nprint()\nprint (\&quot;A vacation is when you take a trip to some\&quot;%2Cadj1%2C\&quot;place with your\&quot;%2Cadj2%2C\&quot;family.\&quot;)\nprint (\&quot;Usually you go to some place that is near a%2Fan\&quot;%2Cnoun1%2C\&quot;or up on a%2Fan\&quot;%2Cnoun2%2B\&quot;.\&quot;)\n&quot;%2C&quot;name&quot;%3A&quot;main.py&quot;%2C&quot;solution&quot;%3A&quot;adj1 %3D input(\&quot;Adjective%3A \&quot;)\nadj2 %3D input(\&quot;Adjective%3A \&quot;)\nnoun1 %3D input(\&quot;Noun%3A \&quot;)\nnoun2 %3D input(\&quot;Noun%3A \&quot;)\nprint()\nprint(\&quot;A vacation is when you take a trip to some\&quot;%2C\n%20%20%20%20%20 adj1%2C \&quot;place with your\&quot;%2C adj2%2C \&quot;family.\&quot;)\nprint(\&quot;Usually you go to some place that is near a%2Fan\&quot;%2C\n%20%20%20%20%20 noun1%2C \&quot;or up on a%2Fan\&quot;%2C noun2%2B\&quot;.\&quot;)\n&quot;}]%2C&quot;input&quot;%3A&quot;forgetful\nmagical\npotato\nreception&quot;%2C&quot;showSolution&quot;%3Atrue}" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
@@ -2494,7 +2494,7 @@ saying= "Happy "
             <p id="auto_e2f6f1ca-d0f3-4d44-8dde-c94f54baef08_para-00022">Notice that all of these lines are longer than 80 characters, and some contain single quote marks. Format the code using multi-line statements and escape sequences as necessary.</p>
             <div data-type="media" data-alt="five_quotes" id="auto_e2f6f1ca-d0f3-4d44-8dde-c94f54baef08_32">
               <div class="os-has-iframe os-has-link" data-type="switch">
-                <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                <a class="os-is-link" href="https://openstax.org/books/computer-programming-python/pages/1-6-formatting-code" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                 <iframe width="660" height="371.4" src="https://zytools.zybooks.com/zyBooks2/open-stax-python-code-runner/index.html?parameters=%7B%22files%22%3A%5B%7B%22contents%22%3A%22%22%2C%22name%22%3A%22main.py%22%2C%22solution%22%3A%22print(%271.%20%5C%22If%20you%5C%5C%27re%20talking%20about%20Java%20in%20particular%2C%20Python%20is%20about%20the%20%27%5Cn%20%20%20%20%20%20%27best%20fit%20you%20can%20get%20amongst%20all%20the%20other%20languages.%20Yet%20the%20funny%20%27%5Cn%20%20%20%20%20%20%27thing%20is%2C%20from%20a%20language%20point%20of%20view%2C%20JavaScript%20has%20a%20lot%20in%20%27%5Cn%20%20%20%20%20%20%27common%20with%20Python%2C%20but%20it%20is%20sort%20of%20a%20restricted%20subset.%5C%22%27)%5Cnprint(%272.%20%5C%22The%20second%20stream%20of%20material%20that%20is%20going%20to%20come%20out%20of%20this%20%27%5Cn%20%20%20%20%20%20%27project%20is%20a%20programming%20environment%20and%20a%20set%20of%20programming%20tools%20%27%5Cn%20%20%20%20%20%20%27where%20we%20really%20want%20to%20focus%20again%20on%20the%20needs%20of%20the%20newbie.%20This%20%27%5Cn%20%20%20%20%20%20%27environment%20is%20going%20to%20have%20to%20be%20extremely%20user-friendly.%5C%22%27)%5Cnprint(%273.%20%5C%22I%20have%20this%20hope%20that%20there%20is%20a%20better%20way.%20Higher-level%20tools%20%27%5Cn%20%20%20%20%20%20%27that%20actually%20let%20you%20see%20the%20structure%20of%20the%20software%20more%20clearly%20%27%5Cn%20%20%20%20%20%20%27will%20be%20of%20tremendous%20value.%5C%22%27)%5Cnprint(%274.%20%5C%22Now%2C%20it%5C%5C%27s%20my%20belief%20that%20Python%20is%20a%20lot%20easier%20than%20to%20teach%20to%20%27%5Cn%20%20%20%20%20%20%27students%20programming%20and%20teach%20them%20C%20or%20C%2B%2B%20or%20Java%20at%20the%20same%20time%20%27%5Cn%20%20%20%20%20%20%27because%20all%20the%20details%20of%20the%20languages%20are%20so%20much%20harder.%20Other%20%27%5Cn%20%20%20%20%20%20%27scripting%20languages%20really%20don%5C%5C%27t%20work%20very%20well%20there%20either.%5C%22%27)%5Cnprint(%275.%20%5C%22I%20would%20guess%20that%20the%20decision%20to%20create%20a%20small%20special%20purpose%20%27%5Cn%20%20%20%20%20%20%27language%20or%20use%20an%20existing%20general%20purpose%20language%20is%20one%20of%20the%20%27%5Cn%20%20%20%20%20%20%27toughest%20decisions%20that%20anyone%20facing%20the%20need%20for%20a%20new%20language%20must%20%27%5Cn%20%20%20%20%20%20%27make.%5C%22%27)%5Cn%22%7D%5D%2C%22input%22%3A%22%22%2C%22showSolution%22%3Atrue%7D" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                 </iframe>
diff --git a/spec/recipes_spec/books/u-physics/expected_output.xhtml b/spec/recipes_spec/books/u-physics/expected_output.xhtml
index 099f43129..4e5a3a567 100644
--- a/spec/recipes_spec/books/u-physics/expected_output.xhtml
+++ b/spec/recipes_spec/books/u-physics/expected_output.xhtml
@@ -7230,7 +7230,7 @@ For parts (a) and (b), we attach the origin of vector <span class="os-math-in-pa
                 <p id="auto_7df36d4f-6930-46a0-a6a0-61eb183b9e97_fs-id1167133568461">Observe the addition of vectors in a plane by visiting this <a href="https://openstax.org/l/21compveccalc" target="_blank" rel="noopener nofollow">vector calculator</a>, and by engaging the Phet simulation below.</p>
                 <div data-type="media" id="auto_7df36d4f-6930-46a0-a6a0-61eb183b9e97_eip-idm335872368" data-alt="vector addition in phet simulation">
                   <div class="os-has-iframe os-has-link" data-type="switch">
-                    <a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
+                    <a class="os-is-link" href="https://openstax.org/books/university-physics-volume-1/pages/2-1-scalars-and-vectors" target="_blank" rel="noopener nofollow" data-media="print">Access multimedia content</a>
                     <iframe width="660" height="371.4" src="https://openstax.org/l/21phetvecaddsim" class="os-is-iframe" data-media="screen">
 <!-- no-selfclose -->
                     </iframe>
diff --git a/spec/snapshots/Kitchen_Directions_BakeIframes_V1_bakes_iframes.snap b/spec/snapshots/Kitchen_Directions_BakeIframes_V1_bakes_iframes.snap
index 9e9911e0c..952c9e8f8 100644
--- a/spec/snapshots/Kitchen_Directions_BakeIframes_V1_bakes_iframes.snap
+++ b/spec/snapshots/Kitchen_Directions_BakeIframes_V1_bakes_iframes.snap
@@ -1,17 +1,17 @@
 <div class="interactive" data-has-label="true" data-label="" data-type="note" id="iframenote">
       <div data-alt="atoms_isotopes" data-type="media" id="media1">
-        <div class="os-has-iframe os-has-link" data-type="switch"><a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Click to view content</a>
+        <div class="os-has-iframe os-has-link" data-type="switch"><a class="os-is-link" href="https://openstax.org/books/the-book-slug/pages/1-1-the-document-title" target="_blank" rel="noopener nofollow" data-media="print">Click to view content</a>
 <iframe height="371.4" src="https://openstax.org/l/atoms_isotopes" width="660" class="os-is-iframe" data-media="screen"><!-- no-selfclose -->
           </iframe></div>
       </div>
     </div><div class="interactive interactive-long" data-has-label="true" data-label="" data-type="note" id="iframenote3">
       <ul>
         <li>1: The evolution from fish to earliest tetrapod<span data-type="newline"><br/></span>
-          <div data-alt="tetrapod_evol1" data-type="media" id="media2"><div class="os-has-iframe os-has-link" data-type="switch"><a class="os-is-link" data-needs-rex-link="true" href="/404-this-link-should-be-replaced" target="_blank" rel="noopener nofollow" data-media="print">Click to view content</a>
+          <div data-alt="tetrapod_evol1" data-type="media" id="media2"><div class="os-has-iframe os-has-link" data-type="switch"><a class="os-is-link" href="https://openstax.org/books/the-book-slug/pages/1-1-the-document-title" target="_blank" rel="noopener nofollow" data-media="print">Click to view content</a>
 <iframe height="371.4" src="url1" width="660" class="os-is-iframe" data-media="screen"><!-- no-selfclose --></iframe></div></div>
         </li>
         <li>2: The discovery of coelacanth and <em data-effect="italics">Acanthostega</em> fossils<span data-type="newline"><br/></span>
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